Step into an infinite world of stories
Economy & Business
As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that?
In Mindmasters, Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. Yet big data also holds enormous potential to help us live healthier, happier lives—for example, by improving our mental health, encouraging better financial decisions, or enabling us to break out of our echo chambers.
With passion and clear-eyed precision, Matz shows us how to manage psychological targeting and redesign the data game.
© 2025 Ascent Audio (Audiobook): 9781663749086
Release date
Audiobook: January 28, 2025
Listen and read without limits
Enjoy stories offline
Kids Mode (child-safe environment)
Cancel anytime
Listen and read as much as you want
1 account
Unlimited Access
Offline Mode
Kids Mode
Cancel anytime
English
International