خطوة إلى عالم لا حدود له من القصص
3.4
الإدارة والأعمال
What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow. Mainstream Appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer. This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging fromstart-ups to business lines incubated within major multi nationals, these companies collectively represent over $60 billion in revenue. What's more - many command wider profit mar gins and are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustain able success that anyone can follow.
© 2015 Ascent Audio (دفتر الصوت ): 9781469062280
تاريخ الإصدار
دفتر الصوت : ١ أغسطس ٢٠١٥
الوسوم
أكثر من 200000 عنوان
وضع الأطفال (بيئة آمنة للأطفال)
تنزيل الكتب للوصول إليها دون الاتصال بالإنترنت
الإلغاء في أي وقت
قصص لكل المناسبات.
حساب واحد
حساب بلا حدود
1 حساب
استماع بلا حدود
إلغاء في أي وقت
قصص لكل المناسبات.
حساب واحد
حساب بلا حدود
1 حساب
استماع بلا حدود
إلغاء في أي وقت
قصص لكل المناسبات.
حساب واحد
حساب بلا حدود
1 حساب
استماع بلا حدود
إلغاء في أي وقت
عربي
المملكة العربية السعودية