Driven by Difference: How Great Companies Fuel Innovation Through Diversity

Today’s board rooms, think tanks, and staff lounges are more diverse than ever before. But these cultural differences can either lead to gridlock among stubborn, single-minded thinkers or they can catalyze innovation and growth among an expansive team of creative, distinctive individuals. Diverse teams are far more creative than homogenous teams--but only when they are managed effectively. Driven by Difference identifies the management practices necessary to minimize conflict while maximizing the informational diversity found in varied values and experiences. Drawing on the cultural intelligence, or CQ, of diversity success stories from Google, Alibaba, Novartis, and other groundbreaking companies, this must-have resource teaches managers of diverse groups how to: • Create an optimal environment • Consider the various audiences when selecting and selling an idea • Design and test for different users • Fuse differing perspectives • Align goals and expectations • And more New perspectives and talents have joined your company’s ranks in recent years. Are you seeing the increased innovation and success that should be resulting from such diversity?

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