DIY Public Relations: Telling Your Story on a Zero-Dollar Budget

Key selling points:

• Proven, easy-to-implement PR and marketing strategies for entrepreneurs, small businesses, nonprofits, and anyone who needs to build brand awareness and tell a compelling story. • Real-life solutions and success stories from a wide range of industries guide the reader through what works . . . and how to avoid common missteps. • Detailed, step-by-step guidance for successful market research, media campaigns, press events, and messaging in print, online, over social media, and on TV, radio, and podcasts. • No-nonsense strategies for dealing quickly and effectively with any unexpected negative publicity, media crisis, or other setback. • Includes a complete, ready-to-implement media toolkit of templates and examples for creating news releases, social media posts, calendar items, and crisis responses.

Audience:

• Small business, entrepreneurs, and anyone looking to market their good or services without a marketing budget • Nonprofits, schools, and local service organizations • Self-publishers

© 2022 Quill Driver Books (eBook): 9781610354035

Data wydania

eBook: 4 października 2022