Descubre un mundo infinito de historias
3
Economía y negocios
The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed.
We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving.
Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way.
In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to:
• Identify,?approach, and engage the right influencers for their brand or product. • Determine?what resources to put behind influencer campaigns. • Manage the business side of influencer marketing, including tools that will help?measure ROI. • Develop?their brand’s social media voice to become an influencer in its own right.
This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.
© 2020 HarperCollins Leadership (Audiolibro): 9781400216383
Fecha de lanzamiento
Audiolibro: 17 de marzo de 2020
Más de 900,000 títulos
Modo sin conexión
Kids Mode
Cancela en cualquier momento
Celebra estas fechas con audiolibros
1 cuenta
Acceso ilimitado
Escucha y lee los títulos que quieras
Modo sin conexión + Kids Mode
Cancela en cualquier momento
Escucha y lee sin límites.
1 cuenta
Acceso ilimitado
Escucha y lee los títulos que quieras
Modo sin conexión + Kids Mode
Cancela en cualquier momento
Perfecto para compartir historias con toda la familia.
4-6 cuentas
100 horas/mes para cada cuenta
Acceso a todo el catálogo
Modo sin conexión + Kids Mode
Cancela en cualquier momento
4 cuentas
$259 /mesEspañol
México