Descubre un mundo infinito de historias
4
Economía y negocios
A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant...Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity - these myths are all surprisingly entrenched, yet could not be further from the truth. Myths of Branding takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.
© 2019 Kogan Page (Audiolibro): 9780749498351
Fecha de lanzamiento
Audiolibro: 28 de febrero de 2019
Más de 900,000 títulos
Modo sin conexión
Kids Mode
Cancela en cualquier momento
Escucha y lee sin límites
1 cuenta
Acceso ilimitado
Escucha y lee los títulos que quieras
Modo sin conexión + Kids Mode
Cancela en cualquier momento
Escucha y lee sin límites.
1 cuenta
Acceso ilimitado
Escucha y lee los títulos que quieras
Modo sin conexión + Kids Mode
Cancela en cualquier momento
Perfecto para compartir historias con toda la familia.
4-6 cuentas
100 horas/mes para cada cuenta
Acceso a todo el catálogo
Modo sin conexión + Kids Mode
Cancela en cualquier momento
4 cuentas
$259 /mesEspañol
México