Summary of Wayne McCulloch's The Seven Pillars of Customer Success

Please note: This is a companion version & not the original book.

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#1 When you’re a single mother, your grandparents are your guardians. In customer success, we want our customer success team to be self-sufficient. We want them to be able to navigate to a better place when things go wrong, and they should be prepared to find their way home. In this chapter, we’re going to start talking about the customer success tools and language you can use to help you get yourself out of whatever situation you find yourself in. You’re going to learn how customer success is different from other roles in the company, and you’re going to find out what it takes to become a customer success rockstar. -> In customer success, we want our customer success team to be self-sufficient.

#2 Customer success is about getting yourself out of whatever situation you find yourself in, and it involves both logo and revenue churn.

#3 Customer lifetime value is a metric that measures customer profitability. The breakeven point for a customer to start generating a profit is typically around the 18-month mark.

#4 Customer lifetime value is a metric that measures customer profitability. It takes into account both logo and revenue churn.

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전자책 : 2022년 10월 7일