Entra in un mondo di storie
4.5
Economia & Business
With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBTQ consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive can be a costly mistake.
Replete with scores of examples of campaigns that have been extremely effective, as well as those that have sparked outrage and boycotts, this book provides eight basic rules that should guide you through the process of marketing as diversity becomes mainstream.
© 2018 Tantor Media (Audiolibro): 9781977336415
Data di uscita
Audiolibro: 27 novembre 2018
4.5
Economia & Business
With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBTQ consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive can be a costly mistake.
Replete with scores of examples of campaigns that have been extremely effective, as well as those that have sparked outrage and boycotts, this book provides eight basic rules that should guide you through the process of marketing as diversity becomes mainstream.
© 2018 Tantor Media (Audiolibro): 9781977336415
Data di uscita
Audiolibro: 27 novembre 2018
Più di 400.000 titoli
Kids Mode (accesso sicuro per bambini)
Scarica e ascolta offline
Disdici quando vuoi
Per te che non sei un avido ascoltatore.
1 account
10 ore/mese
Disdici quando vuoi
La scelta migliore per 1 utente. Ascolta e leggi quanto vuoi.
1 account
Ascolto illimitato
Disdici quando vuoi
12 mesi al prezzo di 9. Ascolta e leggi quanto vuoi.
1 account
Ascolto illimitato
Disdici quando vuoi
Storie per tutta la famiglia. Entrate insieme in un mondo di storie.
2 account
Ascolto illimitato
Disdici quando vuoi
Italiano
Italia