Get the Summary of Eric Ries's The Startup Way in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: In The Lean Startup, Eric Ries laid out the practices of successful startups - building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio.

© 2021 IRB Media (Ebook): 9781638153740

Release date

Ebook: 6 February 2021