3.8
Economy & Business
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.
© 2012 HarperAudio (Audiobook): 9780062262714
Release date
Audiobook: 11 December 2012
3.8
Economy & Business
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.
© 2012 HarperAudio (Audiobook): 9780062262714
Release date
Audiobook: 11 December 2012
Step into an infinite world of stories
Overall rating based on 49 ratings
Informative
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Sayand
11 May 2021
Quite the goldmine
Arun
24 Jul 2023
An old book covering the fundamentals marketing the tech age. Impressive overall but the examples are really from the 90’s where it’s hard to relate to and also some stories have not aged well. Suggest you to move beyond this marketing bible of the past to something more relatable at present
English
India