Masuki dunia cerita tanpa batas
3.2
Ekonomi & Bisnis
EXPERIENTIAL MARKETING GURU BERND SCHMITT SHOWS MARKETERS AND BRAND MANAGERS HOW TO HARNESS THE POWER OF CUSTOMER HAPPINESS Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers’ needs and preferences. Drawing on the latest research in the exploding field of positive psychology, renowned Columbia Business School marketing professor Bernd Schmitt offers three unique approaches any business can use to turn a casual customer into a committed fan: • THE FEEL-GOOD METHOD: Use the experience of pleasure and positive emotion to hook new customers, and watch those feel-good moments transform an impulse buyer into a committed loyalist. • THE VALUES-AND-MEANING METHOD: Attract passionate customers by appealing to their core values, like being socially responsible, protecting the environment, or living a simple life. • THE ENGAGEMENT METHOD: Get customers to notice a unique or limited offer, immerse them in the experience, and have them share it with friends and family. Schmitt shows marketers, brand managers, and entrepreneurs how to design an authentic and successful campaign that will reach, grow, and sustain a devoted base of customers.
© 2012 Ascent Audio (Buku audio ): 9781469000541
Tanggal rilis
Buku audio : 24 April 2012
Lebih dari 900.000 judul
Mode Anak (lingkungan aman untuk anak)
Unduh buku untuk akses offline
Batalkan kapan saja
Bagi yang ingin mendengarkan dan membaca tanpa batas.
1 akun
Akses Tanpa Batas
Akses bulanan tanpa batas
Batalkan kapan saja
Judul dalam bahasa Inggris dan Indonesia
Bagi yang ingin mendengarkan dan membaca tanpa batas
1 akun
Akses Tanpa Batas
Akses bulanan tanpa batas
Batalkan kapan saja
Judul dalam bahasa Inggris dan Indonesia
Bagi yang hanya ingin mendengarkan dan membaca dalam bahasa lokal.
1 akun
Akses Tanpa Batas
Akses tidak terbatas
Batalkan kapan saja
Judul dalam bahasa Indonesia
Bagi yang hanya ingin mendengarkan dan membaca dalam bahasa lokal.
1 akun
Akses Tanpa Batas
Akses tidak terbatas
Batalkan kapan saja
Judul dalam bahasa Indonesia
Bahasa Indonesia
Indonesia