Summary of Michael Port's Book Yourself Solid

Please note: This is a companion version & not the original book.

#1 To be booked solid, you must have a solid foundation. The foundation begins with choosing your ideal clients, understanding why people buy what you’re selling, developing a personal brand to make you memorable and unique, and talking about what you do without sounding confusing or bland.

#2 To build a solid client base, you must first choose your ideal clients, the ones with whom you do your best work. Once you’ve identified these individuals, you can start pruning your current client list of less-than-ideal clients.

#3 You should never have clients who drain your energy and leave you feeling empty. Dumping your dud clients is a necessary step on the path to booking yourself solid. It may be difficult, but it’s worth it to avoid spending time with clients who aren’t right for you.

#4 An old man, a little boy, and a donkey were going to town. The little boy rode on the donkey and the old man walked beside him. As they went along, they passed some people who remarked it was a shame the old man was walking and the little boy was riding. They decided to change positions.

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E-kirja: 7. huhtikuuta 2022