How Does McDonald's Work?: "A Look Behind the Golden Arches: The World of Franchising."

"The Fast Food phenomenon offers more than just quick meals. Dive into a comprehensive analysis that spans from the beginnings of assembly line production to global business strategies. Discover how McDonald's navigates the balance between culture, nutrition, and business while continually facing new challenges. This book not only sheds light on the history and success but also provides insights into debates surrounding nutrition, workplace quality, and consumer education. A must-read for anyone wanting to understand how Fast Food has shaped our world and continues to do so."

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كتاب : ١٨ أغسطس ٢٠٢٣