Last Canadian Beer: The Moosehead Story

A look at the history of a family beer business and how they’ve managed to maintain strength in an increasingly competitive industry.

Featuring important insights from the company’s current executives and employees, Last Canadian Beer: The Moosehead Story is not only a fascinating company history, but also a candid look at how a small New Brunswick business remains competitive in a difficult global marketplace. While other Canadian beer brands long ago sold out to American and European interests, Moosehead has remained fiercely independent.

Last Canadian Beer is the remarkable story of a time-honored business, a complex family, and a beloved beer.

© 2009 Nimbus (Ebook): 9781551098227

Publicatiedatum

Ebook: 19 oktober 2009