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Max Forti

Max Forti is a fragrance aficionado, digital creator for almost a decade, perfume critic, fragrance connoisseur and founder of SCENTXPLORE. He will take you on a fragrance journey! He will host creative directors, perfumers, writers, bloggers and other fragrance industry folks.  In this podcast he will cover different subjects and topics in the ''Beyond the Bottle'' series in which he will talk about various relevant topics in today's world to help you find your ''forte'' in whatever interest you may have about fragrances taking your experience to the ''max'' no pun intended, of course! See you on the other side.

The MaxChat Fragrance Podcast

Find out what The Max Forti Chat is all about...

Intro to The Max Forti Chat!

My guest today is: Roger Bird, we all know him as ROJA DOVE.
Director and creator to one of the world’s most prolific and sought after high-end Niche fragrance brand: Roja Parfums 

In this podcast we’ll learn a bit more about Roja Parfums history, up coming projects, future releases and of course we will get to know more about Roja himself on a very fun and interactive rapid fire session - stay tuned and enjoy…

Season 1 - Episode 1: Roja Dove Experience

My guest today is: Dariush Alavi, novel writer, movie buff, author of Le Snob Perfume guide the book, four-time Jasmine award-winning perfume critic, featured at BBC, blogger and YouTube reviewer with Persolaise. 
In this podcast we’ll learn a bit more about Persolaise, his book and he'll share his thoughts on the world of fine fragrances. Enjoy!

Season 1- Episode 2: Dariush Alavi (Persolaise)

From Basketball player to model for the prestigious brand of Ralph Lauren and now creative director and brand owner of niche perfume brand ''World of Chris Collins''. 
In today's podcast we're going to delve into the World of Chris Collins. We'll learn about the brand, the offerings and the man behind it all... 
Also what the future holds, upcoming releases and much more! 
Enjoy and stay tuned for more.

Season 1 - Episode 3: World of Chris Collins Experience

Today I have the pleasure to talk to Renaud Salmon the new Chief Executive Director with Amouage. With an extensive resume, he worked with great brands such as: Dolce&Gabbana, Louis Vuitton, Marc Jacobs just to name a few. He is now embarking on a new journey with Amouage, taking over the very successful Christopher Chong years. Renaud has some big shoes to fill... Let's talk Amouage and what's to come!

Season 1- Episode 4: A new Era for AMOUAGE with Renaud Salmon

Today I have the pleasure to talk to one of the best noses of modern-day perfumery. She has an extensive and impressive portfolio of incredible and groundbreaking creations. My guest is French-Armenian perfumer Cécile Zarokian! 
Cécile Zarokian graduated from ISIPCA, she was trained for four years in Robertet, at first in Grasse, then in Paris. She was still a trainee when she created her first fragrance, Amouage Epic Woman. In 2011, Cécile decided to found her own company and to set up her laboratory in Paris as an independent perfumer. In this podcast we'll talk future of niche perfumery, niche projects, social media role (Fragrance Community) and we will get an insight prospective from a master-perfumer. Enjoy!

Season 1- Episode 5: Modern Master-Perfumer Cécile Zarokian Interview

He worked for Yves Saint Laurent, Shiseido, Issey Miyake, Cartier, Jean Paul Gaultier just to name a few of the brands... He moved to Australia in 2014 and after falling in love with the nature and landscape of the land down-under he founded Goldfield&Banks in 2016. 
My guest today is Dimitri Weber and he will share details about niche fragrance brand Goldfield&Banks, future releases, niche perfumery and more... Enjoy!

Season 1- Episode 6: Niche Brand from the land down-under - Dimitri Weber Interview

In today's MaxFortiChat I have the pleasure to chat with fellow YouTuber, Fragrance Reviewer and Niche brand owner Dan Naughton aka MrSmelly77. In this episode we'll learn about Dan's passion for fragrances, his new brand venture Naughton&Wilson Gravitas and we'll discuss fragrance community, grey market and fragrance cloning... Enjoy!

Season 1- Episode 7: THE FUN and QUICK-WITTED MRSMELLY77 - Dan Naughton Interview

In today's episode I'm joined by Alessandro Brun, professor, musician and most importantly the creative mind of one of the most innovative and quality niche brands of modern day perfumery, Masque Milano.
Alessandro Brun will share his thoughts on the state of today's niche perfumery industry, luxury brands, upcoming releases and he'll go over the four acts of his proud collection of Masque Milano fragrances. Enjoy!

Season 1- Episode 08: Reinventing Niche with Masque Milano - Alessandro Brun Interview

Today I'm joined by Nick Steward, former creative director of one of my all-time favorite niche brands: L'Artisan Parfumeur, he'll share some great stories and past releases he was involved with. 
Nick Steward will share his thoughts on what is true niche, we will discuss pivotal niche brands of the industry that truly started the niche movement we all come to love. We'll talk upcoming releases and what we can expect from Gallivant as the brand evolves. Enjoy!

Season 1- Episode 09: From L'Artisan Parfumeur to Gallivant - Nick Steward Interview

Today I have the pleasure to chat with president and CEO of the Perfumer's Workshop Donald Bauchner to learn about a company that started back in the late 60's and is essentially one of the first ''niche perfume brands'' we'll learn about the timeless Tea Rose brand as well as their flagship niche brand founded in 2016 AMOUROUD. 
We'll discuss niche perfumery, Oud variations, their collections, upcoming releases and much more... 
If you love fragrances, brace yourselves this is an episode you don't want to miss. Enjoy!

Season 1- Episode 11: Amouroud Niche Oud at its finest forms! w/Donald Bauchner

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