Influence, New and Expanded: The Psychology of Persuasion Robert B. Cialdini
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Power Is the Great Motivator
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1 of 33
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Economy & Business
In this provocative exploration into the nature and value of power in organizations, authors David McClelland and David Burnham reveal how the drive for influence is essential to good management. The authors provide a wealth of counterintuitive insights about what using power really means in today's business landscape. Power Is the Great Motivator is a must-read for all managers seeking to foster high morale and a strong sense of responsibility and commitment in their workforce. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.
© 2008 Harvard Business Review Press (Ebook): 9781633691544
Release date
Ebook: August 4, 2008
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