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Chicha power: El márketing se reinventa

Language
Spanish
Format
Category

History

Los autores recrean la historia de los grupos de música chicha, que apuestan por la mezcla de instrumentos, géneros y formas de interpretación; sistematizan el modus operandi de los agentes del mercadeo y sus organizaciones, y establecen analogías con las prácticas de las empresas formales, demostrando que el contacto con la realidad y la vida cotidiana es el ingrediente principal del márketing.

© 2017 Universidad de Lima (Ebook): 9789972453397

Release date

Ebook: October 29, 2017

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