En contra de la música. Herramientas para pensar, comprender y vivir las músicas. Julio Mendívil
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Chicha power: El márketing se reinventa
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- Spanish
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History
Los autores recrean la historia de los grupos de música chicha, que apuestan por la mezcla de instrumentos, géneros y formas de interpretación; sistematizan el modus operandi de los agentes del mercadeo y sus organizaciones, y establecen analogías con las prácticas de las empresas formales, demostrando que el contacto con la realidad y la vida cotidiana es el ingrediente principal del márketing.
© 2017 Universidad de Lima (Ebook): 9789972453397
Release date
Ebook: October 29, 2017
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