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Ashley Davies

Ashley Davies brings over three decades of experience in corporate and startup
environments across the globe. His career has taken him from the UK to Silicon
Valley, APAC, and Australia, with notable tenures at BP, Disney, Yahoo, PayPal, and Intuit. As an FCPA, Ashley has successfully raised multiple rounds of capital and managed numerous M&A deals.

One of the most valuable pieces of feedback Ashley has received is his ability to
make finance accessible to non-financial professionals. In response, he created the
"Simplifying Finance" series to help entrepreneurs and business leaders navigate the financial aspects of running a business with ease.

Simplify Finance: How to Understand Financial Statements

In the first book of the Simplify Finance series, Ashley provides a comprehensive guide to understanding and interpreting key financial statements. The book delves into:

Income Statement (P&L): Learn how to read and analyze a company’s revenue, expenses, and profits over a specific period.

Balance Sheet: Understand the snapshot of a business’s assets, liabilities, and equity at a particular point in time.

Cash Flow Statement: Gain insights into how cash is generated and used in operating, investing, and financing activities.

Ashley breaks down the components of financial statements, including assets, liabilities, expenses, and revenues, making it easier for readers to assess a business’s health. The book also covers essential concepts such as budgeting and forecasting, illustrating how a solid understanding of financial statements can aid in future planning and decision-making.

By the end of this book, readers will have a foundational knowledge to evaluate financial performance and apply these insights to their own financial planning.

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Simplifying Finance

How to Understand Financial Statements

Ashley Davies brings over three decades of experience in corporate and startup environments across the globe. His career has taken him from the UK to Silicon Valley, APAC, and Australia, with notable tenures at BP, Disney, Yahoo, PayPal, and Intuit. As an FCPA, Ashley has successfully raised multiple rounds of capital and managed numerous M&A deals. 

One of the most valuable pieces of feedback Ashley has received is his ability to make finance accessible to non-financial professionals. In response, he created the "Simplifying Finance" series to help entrepreneurs and business leaders navigate the financial aspects of running a business with ease.

Simplify Finance: How to Network with Angel Investors

In the second installment of the Simplify Finance series, Ashley offers a detailed guide for founders and entrepreneurs looking to secure angel investment and build a strong network for their early-stage businesses.

The book covers:

Understanding the Investor Landscape: Ashley explains the distinctions between Angel Investors, Venture Capitalists, and Crowdfunding, helping readers navigate the various funding options available.

Building Your Network: Learn strategies for effectively expanding your professional network and creating valuable connections.

Approaching and Negotiating with Investors: Discover best practices for engaging with potential investors, including negotiation tips and how to present your business compellingly.

Bootstrapping: Gain insights into the concept of bootstrapping and its role in funding your startup.

Legal and Financial Considerations: Understand the key legal and financial aspects that need to be addressed when seeking investment.

By the end of this book, readers will have a solid understanding of how to attract investment and build a network to support their business growth, equipping them with practical tools for financial planning and investor relations.

How to Network with Angel Investors

Ashley Davies brings over three decades of experience in corporate and startup
environments across the globe. His career has taken him from the UK to Silicon
Valley, APAC, and Australia, with notable tenures at BP, Disney, Yahoo, PayPal, and Intuit. As an FCPA, Ashley has successfully raised multiple rounds of capital and managed numerous M&A deals.

One of the most valuable pieces of feedback Ashley has received is his ability to
make finance accessible to non-financial professionals. In response, he created the
"Simplifying Finance" series to help entrepreneurs and business leaders navigate the financial aspects of running a business with ease.

Simplify Finance: How to Secure Venture Capital

In the third book of the Simplify Finance series, Ashley offers an in-depth guide for founders and entrepreneurs looking to secure Venture Capital (VC) funding to propel their startups.

This eBook explores:

The Venture Capital Process: Understand the stages of raising VC funding, from initial pitch to securing investment.

Crafting the Pitch Deck and Narrative: Learn how to create a compelling pitch deck and narrative that effectively communicates your startup’s value proposition and growth potential.

Due Diligence: Get insights into what due diligence entails and how to prepare for this critical phase of the investment process.

Determining Valuations: Discover methods for valuing your startup and understanding how valuation impacts investment negotiations.

Engaging with Investors: Learn strategies for interacting with investors before, during, and after the fundraising process, including maintaining relationships and managing expectations.

By the end of this book, readers will be equipped with the knowledge and tools necessary to navigate the VC funding landscape, enhance their financial planning, and accelerate their startup’s growth.

How to Secure Venture Capital

Ashley Davies brings over three decades of experience in corporate and startup environments across the globe. His career has taken him from the UK to Silicon Valley, APAC, and Australia, with notable tenures at BP, Disney, Yahoo, PayPal and Intuit. As an FCPA, Ashley has successfully raised multiple rounds of capital and managed numerous M&A deals.

One of the most valuable pieces of feedback Ashley has received is his ability to make finance accessible to non-financial professionals. In response, he created the "Simplifying Finance" series to help entrepreneurs and business leaders navigate the financial aspects of running a business with ease.

In this edition, we take a look at the fundamental principles involved in the area of Mergers & Acquisitions. We look at the process end-to-end; dive into some of the key concepts and highlight some of the challenges and pitfalls to avoid before, during and after a an M&A deal, including pre-transaction due diligence, cultural alignment and post-acquisition integration.

Simplifying Finance - The book series

Simplifying Finance - The book series

Simplifying Finance books in order

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