Retail 4.0: 10 reglas para la era digital Giuseppe Stigliano
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Marketing 5.0 Versión Colombia: Tecnología para la humanidad
- Language
- Spanish
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- Category
Economy & Business
En Marketing 5.0. Tecnología para la humanidad se identifica la creciente tendencia a alinear la tecnología con las capacidades humanas para lograr resultados exponenciales en el momento de aplicar las estrategias de marketing. Entre los temas fundamentales del marketing 5.0 está lo que se conoce como next tech, un grupo de tecnologías que se pueden ver materializadas en la inteligencia artificial (IA), el procesamiento del lenguaje natural (PLN), la tecnología de sensores, el internet de las cosas (IoT), la realidad aumentada (RA), la realidad virtual (RV) y el blockchain. Esta edición contiene los casos de éxito de nueve empresas que operan en Colombia: Banco de Bogotá, Globant, Lucro, PTC Therapeutics y VMLY&R COMMERCE.
© 2022 LID Editorial (Ebook): 9789585351752
Release date
Ebook: 28 June 2022
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