Step into an infinite world of stories
Economy & Business
Una buena publicidad requiere elevadas dosis de profesionalidad y creatividad, que deben ponerse de manifiesto en todas las etapas del proceso. El presente libro nos acerca a este complejo mundo de la publicidad, combinando el rigor teórico en la explicación de los diversos conceptos con casos prácticos ilustrativos de la realidad. Incluye web: www. editorialuoc. com/direccionpublicitaria
© 2011 Editorial UOC, S.L. (Ebook): 9788497880893
Release date
Ebook: 9 December 2011
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