Kelly Peeler is the Founder and CEO of NextGenVest, the College Money Mentor for every student, helping students navigate the financial aid and student loan application process. While at Harvard, Kelly started Business Across Borders, a non profit that helps Iraqi students rebuild their own economy by starting their own companies and the International Women in Business Summit, bringing together top female college leaders. She was selected as one of the eight Kauffman Foundation Global Scholars, named by Goldman Sachs as one of the 100 Most Intriguing Entrepreneurs, and named a White House #StartTheSpark Ambassador. Her TED Talk is called "How to Change the World as a Millennial - Don't be Stupid with Money" and can be found here. A special thank you to Mattermark for providing all the data displayed in today's show and you can find out more about Mattermark here! In Today's Episode You Will Learn:

1.) How Kelly made it into startups and what was the origin story for NextGenVest?

2.) How has the Fintech ecosystem evolved over the last 5 years? What does Kelly mean by Fintech 1.0 and the next phase of Fintech?

3.) How can emerging brands and in particular fintech brands build loyalty with the emerging millennial generation? What is the attention graph for millenials looking like?

4.) What does Kelly mean when she states a shift from financial organisation with Mint to financial efficiency today?

5.) What key determinants that have made Uber so successful can be used within Fintech startups to build the same trust and relationship?

6.) What is Kelly's view of startups taking a platform dependent approach? What are the benefits and what are the concerns?

Items Mentioned In Today's Episode:

Kelly's Fave Book:

The Thank You Economy by Gary Vaynerchuk

As always you can follow The Twenty Minute VC, Harry and Kelly on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here!