Jeff Castelaz is a big deal in the music biz. A self-made guy who scraped his way from nothing to launch and manage major musical acts, found and run a successful indie label and even serve up president duties at a major record label. All of these things are very impressive and interesting. None of these things are what draw me to Jeff. Jeff is on the show because of his compelling, at times heart-wrenching but incredibly human life story. From his abusive childhood to his struggles with alcohol to the devastating loss of his six-year-old son Pablo to cancer, Jeff is a survivor. A guy who refused to let unbearable pain destroy him, instead leveraging it to access a deeper personal truth, inner strength and sense of purpose. Finding life-saving comfort and solace in both music and cycling as far back as he can remember, Jeff successfully channelled his incredible passion for both into creating a life and legacy of meaning in selfless service to others as an entrepreneur, husband, father and philanthropist. In his most recent post as president of Elektra Records, a division of Warner Music Group, Jeff worked alongside the likes of Ed Sheeran, Charlotte Gainsbourg and Kitten, bringing in acts like Fitz and the Tantrums, Saint Motel, The Moth & The Flame and Kaleo. Prior to his post at Elektra, Jeff served as CEO of Dangerbird Records, which he co-founded in 2003. There, he played a key role in the careers of Silversun Pickups, Fitz and The Tantrums and Liam Gallagher's post-Oasis effort, Beady Eye. In 2009 Jeff & his wife Joanne Thraikill tragically lost their son Pablo to cancer just six days after his sixth birthday. From the moment of Pablo's 2008 diagnosis with bilateral Wilms Tumor, a rare form of childhood cancer, Jeff took to the blogosphere to keep friends and family apprised of developments. Sharing his incomprehensible pain with a bold and raw vulnerability, PABLOG! went viral, resulting in a massive and unexpected outpouring of love and support for Pablo and the Castelaz / Thraikill family. Support Jeff and Joanne ultimately channelled into what would become the Pablove Foundation– a pediatric cancer charity which has raised $10 million to date in support of innovative pediatric cancer research and programs for kids and families living with childhood cancer.

Each year since its inception, Pablove hosts a charity ride called Pablove Across America. Today — Monday October 5, 2015 — marks the start of Pablove’s seventh annual week-long cycling event in which 40 cyclists will ride from Los Angeles to San Francisco to raise funds and awareness for childhood cancer. To find out more, get involved and donate, click here. This is a conversation about music and life. Rage, pain, disease, addiction, loss and grief. It's about breaking old cycles. Learning how to heal. Growing up, self-care and sobriety. It's about hope, family, redemption and service. It's about salvation. And it's about the beauty, comfort and agony that comes with loving wide and loving deep. Jeff is an incredibly charismatic guy with a infectious energy and a spirit the size of Montana. I'm proud to call him friend. And I'm proud to share this conversation with you today. May it move you as deeply as it moved me. Peace + Plants, Rich