"The faster you can get someone to refer, the more likely that that person who referred is going to set." Today, Alex (@AlexHormozi) shares his strategy for running successful and profitable events for gym clients through referrals and exclusivity. He emphasizes the importance of having an ROI component and measuring the success of the event.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:51) - Exclusive events for referrals to drive significance and status.

(1:32) - Small events for top referrers create scarcity and status.

(3:12) - Referrals increase lifetime value and generate more referrals.

(4:15) - Host exclusive events to inspire and attract top clients.

(4:48) - Direct mail and personalized invitations for big events.

(5:32) - Treat best clients to exclusive retreats and leverage referrals.

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