Dr. Lustig is an endocrinologist, professor emeritus of pediatrics at UCSF, and bestselling author of Fat Chance. He also wrote The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains. Dr. Lustig holds a BS from MIT, an MD from Cornell, and a Masters of Studies in Law from UC Hastings College of Law. We discuss the basic brain mechanisms behind various addictive products that are hacking our reward centers, the 7 key differences between pleasure and happiness, neuromarketing, and what to do about all this. FitMind Neuroscience-Based App: http://bit.ly/afitmind Website: www.fitmind.com