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Simon Sinek

The future is always bright…if you know where to look. Join me each week for A Bit of Optimism! I talk to inspiring people who teach me more about life, leadership and general interesting things.

A Bit of Optimism

People aren’t born great leaders. They learn to become great leaders.

For Brian Chesky, the learning never stops. As the co-founder of Airbnb, he had to transition from an impassioned entrepreneur with a brilliant idea into a CEO responsible for thousands of employees. To make the hard decisions necessary for Airbnb to survive the COVID pandemic, a cataclysmic event for the travel industry, Brian had to lean into the skills and thinking he’d learned and practiced for over a decade of leadership.

I’ve watched Brian grow as a leader for years, and so I was delighted to sit down with him for a conversation on what people get wrong about great leadership. He shares with me the difference between micromanagement and “eyes on” leadership, why leaders should fight the instinct to be liked, and why an existential crisis is the best thing to put a company’s values to the test.

This…is A Bit of Optimism.

For more on Brian and his work, check out:

airbnb.com

The Secret Art of Micromanagement with Airbnb CEO Brian Chesky

Death is a word we like to avoid. We dance around the subject or use vague euphemisms to not hurt anybody. But what if being open about our deaths meant we could live happier lives?

That’s where Alua Arthur comes in. Alua is one of the most prominent death doulas in the country, which means it’s her job to help people die. She offers support to her clients and their families as they embark on their dying journey, tackling everything from financial planning and insurance policy to emotional support and grief.

When I sat down with Alua, I was prepared for a grim conversation. Instead, I was pleasantly surprised by her candor and good humor about dying. She shares with me how she made a career pivot from lawyer to death dula, the most interesting stories she’s heard from people on their death bed, and why thinking about our deaths is the key to living the way we wish to live.

This…is A Bit of Optimism.

For more on Alua and her work, check out: Going With Grace

A Sweet Conversation About Dying with Death Doula Alua Arthur

An entrepreneur is not what most people think…that’s what I discussed with marketing guru and serial entrepreneur Seth Godin and his entrepreneur wife, Helene. I learned a lot and I laughed a lot, I really do love them. This is... A Bit of Optimism 

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Entrepreneurship with Helene and Seth Godin

We live in a world that is increasingly polarized. Reality, however, is a lot more grey than that, which can make us feel uncomfortable. That’s why I wanted to talk to author, entrepreneur, and activist Jenna Arnold about how we can learn to accept and manage the grey. This is... A Bit of Optimism.

YouTube: http://youtube.com/simonsinek
Facebook: https://www.facebook.com/simonsinek
Linkedin: https://linkedin.com/in/simonsinek/
Instagram: https://instagram.com/simonsinek/
Twitter: https://twitter.com/simonsinek
Pinterest: https://www.pinterest.com/officialsimonsinek/

Shades of Grey with Jenna Arnold

Great communicators aren't born that way. They're self-made.

Charles Duhigg is a Pulitzer Prize-winning journalist whose new book, Supercommunicators, explores how some people have unlocked the secret language of connection.

Charles and I discuss what makes these "supercommunicators" unique, why we need stories to convey ideas, and how being honest once saved a CIA recruiter his job.

This...is A Bit of Optimism.

To learn more about Charles's work, check out:

his book Supercommunicators

charlesduhigg.com

Supercommunicators with journalist Charles Duhigg

Our sense of smell has the deepest tie to emotion and memory. But it's also the most overlooked. In business, that's a giant missed opportunity.

Dawn Goldworm knows how to use scent to evoke emotion and create loyalty. From Lady Gaga to Ferrari to books, Dawn designs signature fragrances that allow customers to connect with brands in a more meaningful way. A perfumer turned entrepreneur, her company 12.29 works with some of the biggest names in hospitality, fashion, automotive, and beyond.

Many years ago, Dawn helped me create the Scent of Optimism. I was excited to talk with her about what it takes to compose a new smell from scratch and why smell has the unique ability to make a brand instantly memorable.

This...is A Bit of Optimism.

To learn more about Dawn and her work, check out:

12.29

The Smell of Memory with scent designer Dawn Goldworm

They say business and pleasure don’t mix. But what about business and friends?

My dear friend Will Guidara is the perfect person to dive into this question because we're actively trying to get into business together. And, let's just say, it requires a lot of effort. 

In addition to being someone I love, Will is a renowned restaurateur, known for owning and operating Eleven Madison Park, once named the best restaurant in the world. He’s also the author of the brilliant book Unreasonable Hospitality and a co-producer of the FX television series The Bear. 

Will and I have worked together before, so I was excited to chat with him about turning friends into colleagues, the reality of friendship breakups at work, and why sometimes showing respect means we have to change the way we treat a friend.

This…is A Bit of Optimism

For more on Will and his work, check out:

Unreasonable Hospitality

The Art of Creating Fiercely Loyal Customers

Should You Work With Your Friends? with my friend Will Guidara

It’s our last episode of 2024, so I decided to invite comedian Trevor Noah on…to get as serious as possible.

Most Americans know Trevor as the former host of The Daily Show, a bestselling author, and a stand-up comedian. But his brand of humor isn’t just a barrel of laughs— it’s raw, witty, thought-provoking, and often makes you see the world in a whole new way.

In this conversation, we ditched the small talk (mostly) and went deep into the paradox of choice, the public's response to the murder of United HealthCare's CEO, and why the human experience might be defined by constraint. It will make you chuckle, think, and probably question everything all at once.

This...is a Bit of Optimism.

P.S. Come back and see us on January 7, 2025 for an all new episode. Until then, take care of yourself and each other.
 

For more on Trevor and his work, check out:

trevornoah.com

Trevor Noah Makes My Brain Hurt

Loneliness has reached epidemic proportions. Where do we go to feel like we belong?

As the Surgeon General of the United States, Dr. Vivek Murthy has been a leading voice in bringing the loneliness crisis to light, stressing its devastating impact on public health. As his second term nears its end, he leaves behind a powerful reflection in his letter, My Parting Prescription for America and the World.

In an insightful conversation with Dr. Murthy, we delve into what it truly means to be healthy—not just physically, but emotionally and socially—and discuss why the pursuit of fame, wealth, and power often leads us further from what we really need.

This…is A Bit of Optimism.

To read the letter, visit this link: My Parting Prescription for America and the World 

To learn more about Dr. Murthy, click here: vivekmurthy.com

The Cure for Loneliness with U.S. Surgeon General Vivek Murthy

Life can feel overwhelming, especially when we're too drained to even get out of bed. So, how do we push through those days?

For Mel Robbins, facing this very question turned her life around. Struggling with $800,000 in debt and at rock bottom, she became obsessed with finding practical ways to regain control. Fast-forward to today, and Mel is a bestselling author and podcast host who has helped millions transform their lives. In her latest book, The Let Them Theory, she reveals how shedding the weight of others' expectations can help us live more authentically.

I sat down with Mel to dive into how we can take action when we're emotionally spent, why our need for control ties us to other people's opinions, and how giving others the freedom to be themselves allows us to align with our true values.

This…is A Bit of Optimism.

For more on Mel and her work, check out:

The Mel Robbins Podcast

and her book, The Let Them Theory

The First Steps to Reducing Your Anxiety with author Mel Robbins

Sarah has the coolest job: Space Archaeologist.

She uses satellites to find undiscovered sites buried deep beneath the ground. But the real interesting stuff is what we can learn about ourselves from studying our past.

This is… A Bit of Optimism.
 

Watch Sarah's first TED Talk: https://www.youtube.com/watch?v=YFC5CwZVCEw&themeRefresh=1

Watch Egypt's Lost Cities on the BBC: https://www.bbc.co.uk/programmes/b011pwms

Digging Up the Past with Sarah Parcak

Lyssna när som helst, var som helst

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