The Golden Arches: A Foundation Story About McDonald's

Richard and Maurice McDonald, known as the McDonald brothers, were pivotal figures in the evolution of fast food in America. Their vision began in the 1930s when they opened a small drive-in restaurant in San Bernardino, California. This establishment featured a menu that included traditional American fare, but it was their innovative approach to service and efficiency that would set them apart. The brothers recognized the growing demand for quick meals during the post-war economic boom and sought to streamline their operations. By focusing on speed, quality, and low prices, they laid the groundwork for what would become the McDonald's franchise model.

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Utgivningsdatum

E-bok: 15 januari 2025