2: Rob Weinhold | The Art of Crisis Leadership

Rob Weinhold (@FallstonGroup) is the CRO (Chief Reputation Officer) of Fallston Group and co-author of The Art of Crisis Leadership: Save Time, Money, Customers and Ultimately, Your Career.

"Crisis is a growth strategy -- you have to expect it." -Rob Weinhold

What We Discuss with Rob Weinhold:

• What four motivations • are found at the core of any damaged reputation?

• Why bad press spread faster than the speed of truth can damage a person or brand's reputation forever • .

• Understand the Resilient Moment Communications Model • and how can it help us answer to an issue of sensitivity, adversity, or crisis.

• How to identify the warning signs of a crisis about to happen • and prepare against them ahead of time.

• How to react to a crisis in a way that spins it into an advantage • .

• And much more...

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Full show notes and resources can be found here.

Utgivningsdatum

Ljudbok: 7 februari 2018