Summary of You Don't Have to Be Ruthless to Win by Jonathan Keyser: The Art of Badass Selfless Service

Jonathan Keyser promises that selfless service pays. After working in cutthroat commercial real estate and feeling like a phony, he changed his perspective. With help from mentors, Keyser found that selflessness led to profit. He shares his “Three Levels of Reinvention” and “15 Core Operating Principles,” while stressing that selflessness means not expecting anything in return. He warns that success in any competitive field requires perseverance and the drive to outperform everyone else. Keyser urges you to base your work on your love for your clients.

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