Økonomi og ledelse
The two landmark books, Blue Ocean Strategy and Beyond Disruption, that together challenge everything you thought you knew about winning the future.
These two iconic books, Blue Ocean Strategy and Beyond Disruption, together changed how the world thinks about strategy and innovation. Blue Ocean Strategy, the #1 global bestseller, reframed strategy not as a game between rivals fighting over markets and customers but as a new approach to creating markets and attracting customers—in untapped new market spaces free of competition. Just as Blue Ocean Strategy redefines the essence of strategy, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement of jobs, people, companies, and industries that happens when companies set out to disrupt. Taken together, these bestselling books will help you chart a bold new path to winning the future.
© 2024 Harvard Business Review Press (E-bok): 9781647829681
Utgivelsesdato
E-bok: 9. januar 2024
Tagger
Over 700 000 bøker
Lytt og les offline
Kids Mode (barnevennlig visning)
Avslutt når du vil
For deg som vil lytte og lese ubegrenset.
1 konto
Ubegrenset lytting
Over 700 000 bøker
Nye eksklusive bøker hver uke
Avslutt når du vil
For deg som ønsker å dele historier med familien.
2-3 kontoer
Ubegrenset lytting
Over 700 000 bøker
Nye eksklusive bøker hver uke
Avslutt når du vil
2 kontoer
289 kr /månedKos deg med ubegrenset tilgang til mer enn 700 000 titler.
Norsk
Norge