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Summary of Eisha Armstrong's Productize

Name: Summary of Eisha Armstrong's Productize
ISBN: 9798330099702

Door
- IRB Media
Uitgever
- IRB Media

6 maanden 50% korting

Taal: Engels
Format
Categorie: Economie & Zakelijk

Get the Summary of Eisha Armstrong's Productize in 20 minutes. Please note: This is a summary & not the original book. "Productize" by Eisha Armstrong emphasizes the importance of a productization strategy for growth and competitiveness, highlighting the challenges in transitioning from services to products. The book identifies seven common mistakes in productization: focusing on processes before people, starting too big, favoring existing business over new products, not solving urgent problems, developing in isolation, fearing cannibalization, and stopping at the MVP stage. Armstrong introduces the Productize Pathway, a method to avoid these mistakes by fostering a product-friendly culture, aligning resources, defining urgent problems, co-designing with stakeholders, launching boldly, and iterating based on feedback...

Publicatiedatum

Ebook: 25 juni 2024