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Descubre un mundo infinito de historias

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Carol Berkenkotter

A look into communicating psychiatric patient histories, from the asylum years to the clinics of today

In this engrossing study of tales of mental illness, Carol Berkenkotter examines the evolving role of case history narratives in the growth of psychiatry as a medical profession. Patient Tales follows the development of psychiatric case histories from their origins at Edinburgh Medical School and the Royal Edinburgh Infirmary in the mid-eighteenth century to the medical records of contemporary American mental health clinics. Spanning two centuries and several disciplines, Berkenkotter's investigation illustrates how discursive changes in this genre mirrored evolving assumptions and epistemological commitments among those who cared for the mentally ill.

During the asylum era, case histories were a means by which practitioners organized and disseminated local knowledge through professional societies, affiliations, and journals. The way in which these histories were recorded was subsequently codified, giving rise to a genre. In her thorough reading of Sigmund Freud's Fragment of an Analysis of a Case of Hysteria, Berkenkotter shows how this account of Freud's famous patient "Dora" led to technical innovation in the genre through the incorporation of literary devices. In the volume's final section, Berkenkotter carries the discussion forward to the present in her examination of the turn from psychoanalysis to a research-based and medically oriented classification system now utilized by the American Psychiatric Association. Throughout her work Berkenkotter stresses the value of reading case histories as an interdisciplinary bridge between the humanities and sciences.

University of South Carolina Press

Studies in Rhetoric/Communication

Patient Tales: Case Histories and the Uses of Narrative in Psychiarty

Debra Hawhee

A sophisticated study of how bodies and language move and are moved by each other

Kenneth Burke may be best known for his theories of dramatism and of language as symbolic action, but few know him as one of the twentieth century's foremost theorists of the relationship between language and bodies. In Moving Bodies, Debra Hawhee focuses on Burke's studies from the 1930s, 40s, and 50s while illustrating that his interest in reading the body as a central force of communication began early in his career.

By exploring Burke's extensive writings on the subject alongside revealing considerations of his life and his scholarship, Hawhee maps his recurring invocation of a variety of disciplinary perspectives in order to theorize bodies and communication, working across and even beyond the arts, humanities, and sciences.

Burke's sustained analysis of the body drew on approaches representing a range of specialties and interests, including music, mysticism, endocrinology, evolution, speech-gesture theory, and speech-act theory, as well as his personal experiences with pain and illness. Hawhee shows that Burke's goal was to advance understanding of the body's relationship to identity, to the creation of meaning, and to the circulation of language. Her study brings to the fore one of Burke's most important and understudied contributions to language theory, and she establishes Burke as a pioneer in a field where investigations into affect, movement, and sense perception broaden understanding of physical ways of knowing.

Moving Bodies: Kenneth Burke at the Edges of Language

Xing Lu

Xing Lu examines language, art, persuasion, and argumentation in ancient China and offers a detailed and authentic account of ancient Chinese rhetorical theories and practices within the society's philosophical, political, cultural, and linguistic contexts. She focuses on the works of five schools of thought and ten well-known Chinese thinkers from Confucius to Han Feizi to the the Later Mohists. Lu identifies seven key Chinese terms pertaining to speech, language, persuasion, and argumentation as they appeared in these original texts, selecting ming bian as the linchpin for the Chinese conceptual term of rhetorical studies.

Lu compares Chinese rhetorical perspectives with those of the ancient Greeks, illustrating that the Greeks and the Chinese shared a view of rhetoric as an ethical enterprise and of speech as a rational and psychological activity. The two traditions differed, however, in their rhetorical education, sense of rationality, perceptions of the role of language, approach to the treatment and study of rhetoric, and expression of emotions. Lu also links ancient Chinese rhetorical perspectives with contemporary Chinese interpersonal and political communication behavior and offers suggestions for a multicultural rhetoric that recognizes both culturally specific and transcultural elements of human communication.

Rhetoric in Ancient China, Fifth to Third Century B.C.E: A Comparison with Classical Greek Rhetoric

Takis Poulakos

A revaluing of rhetoric in the educational model of the father of humanistic studies

Speaking for the Polis considers Isocrates' educational program from the perspective of rhetorical theory and explores its relation to sociopolitical practices. Illumining Isocrates' efforts to reformulate sophistic conceptions of rhetoric on the basis of the intellectual and political debates of his times, Takis Poulakos contends that the father of humanistic studies and rival educator of Plato crafted a version of rhetoric that gave the art an important new role in the ethical and political activities of Athens.

Poulakos demonstrates how Isocrates adopted, transformed, and put to new tasks Protagorean and Gorgianic notions of rhetoric and how he used rhetoric to resolve tensions between political equality and social inequality. Poulakos suggests that Isocrates' rhetorical endeavors gained stability through narratives of values and shared commitments, credence through seasoned arguments about plausible solutions to political discord, and weight through the convergence of the speaker's words and quality of character.

Speaking for the Polis: Isocrates' Rhetorical Education

Gerard A. Hauser

An award-winning study of how formal and informal public discourse shapes opinions

A foundational text of twenty-first-century rhetorical studies, Vernacular Voices addresses the role of citizen voices in steering a democracy through an examination of the rhetoric of publics. Gerard A. Hauser maintains that the interaction between everyday and official discourse discloses how active members of a complex society discover and clarify their shared interests and engage in exchanges that shape their opinions on issues of common interest.

In the two decades since Vernacular Voices was first published, much has changed: in the aftermath of the 9/11 terrorist attacks, US presidents have increasingly taken unilateral power to act; the internet and new media have blossomed; and globalization has raised challenges to the autonomy of nation states. In a new preface, Hauser shows how, in an era of shared, global crises, we understand publics, how public spheres form and function, and the possibilities for vernacular expressions of public opinion lie at the core of lived democracy.

A foreword is provided by Phaedra C. Pezzullo, associate professor of communication at the University of Colorado Boulder.

Vernacular Voices: The Rhetoric of Publics and Public Spheres

Groundbreaking case studies mapping the rhetoric inherent in acts of presentation and concealment

Rhetorics of Display is a pathbreaking volume that brings together a distinguished group of scholars to assess an increasingly pervasive form of rhetorical activity. Editor Lawrence J. Prelli notes in his introduction that twenty-first century citizens continually confront displays of information and images, from the verbal images of speeches and literature to visual images of film and photography to exhibits in museums to the arrangement of our homes to the merchandising of consumer goods. The volume provides an integrated, comprehensive study of the processes of selecting what to reveal and what to conceal that together constitute the rhetorics of display. Surveying major historical transformations in the relationship between rhetoric and display, this book also identifies the leading themes in relevant scholarship of the past three decades.

Seventeen case studies canvass a representative and diverse range of displays—from body piercing to a civil rights memorial to a Titanic exhibition to imagery found in gambling casinos—and examine the ways that phenomena, persons, places, events, identities, communities, and cultures are exhibited before audiences. Collectively the contributors shed light on rhetorics that are nearly ubiquitous in contemporary communication and culture.

Rhetorics of Display

Gregory Clark

A panoramic explanation of "civic tourism" and the shaping of a national identity

At the same time a reading of Kenneth Burke and of tourist landscapes in America, Gregory Clark's new study explores the rhetorical power connected with American tourism. Looking specifically at a time when citizens of the United States first took to rail and then highway to become sightseers in their own country, Clark traces the rhetorical function of a wide-ranging set of tourist experiences. He explores how the symbolic experiences Americans share as tourists have helped residents of a vast and diverse nation adopt a national identity. In doing so he suggests that the rhetorical power of a national culture is wielded not only by public discourse but also by public experiences.

Clark examines places in the American landscape that have facilitated such experiences, including New York City, Shaker villages, Yellowstone National Park, the Lincoln Highway, San Francisco's 1915 Panama-Pacific International Exposition, and the Grand Canyon. He examines the rhetorical power of these sites to transform private individuals into public citizens, and he evaluates a national culture that teaches Americans to experience certain places as potent symbols of national community.

Invoking Burke's concept of "identification" to explain such rhetorical encounters, Clark considers Burke's lifelong study of symbols—linguistic and otherwise—and their place in the construction and transformation of individual identity. Clark turns to Burke's work to expand our awareness of the rhetorical resources that lead individuals within a community to adopt a collective identity, and he considers the implications of nineteenth- and twentieth-century tourism for both visual rhetoric and the rhetoric of display.

Rhetorical Landscapes in America: Variations on a Theme from Kenneth Burke

Walter R. Fisher

This book addresses questions that have concerned rhetoricians, literary theorists, and philosophers since the time of the pre-Socratics and the Sophists: How do people come to believe and to act on the basis of communicative experiences? What is the nature of reason and rationality in these experiences? What is the role of values in human decision making and action? How can reason and values be assessed? 

In answering these questions, Professor Fisher proposes a reconceptualization of humankind as homo narrans, that all forms of human communication need to be seen as stories—symbolic interpretations of aspects of the world occurring in time and shaped by history, culture, and character; that individuated forms of discourse should be considered "good reasons"—values or value-laden warrants for believing or acting in certain ways; and that a narrative logic that all humans have natural capacities to employ ought to be conceived of as the logic by which human communication is assessed.

Human Communication as Narration: Toward a Philosophy of Reason, Value, and Action

The social, political, and legal struggles that made up the American civil rights movement of the mid-twentieth century produced and refined a wide range of rhetorical strategies and tactics. Arguably the most astonishing and certainly the least understood are the sit-in protests that swept the nation at the beginning of the 1960s. A companion to Like Wildfire: The Rhetoric of the Civil Rights Sit-Ins, this concentrated collection of essays examines the origins and rhetorical methods of five distinct civil rights sit-ins of 1960.

For students of rhetoric, protest, and sociopolitical movements, this volume demonstrates how we can read the sit-ins by using diverse rhetorical lenses as essentially persuasive conflicts in which participants invented and deployed arguments and actions in attempts to change segregated communities and the attitudes, traditions, and policies that maintained segregation.

On Fire: Five Civil Rights Sit-Ins and the Rhetoric of Protest

A startling look at revolutionary rhetoric and its effects

Now known to the Chinese as the "ten years of chaos," the Chinese Cultural Revolution (1966–76) brought death to thousands of Chinese and persecution to millions. In Rhetoric of the Chinese Cultural Revolution Xing Lu identifies the rhetorical practices and persuasive effects of the polarizing political language and symbolic practices used by Communist Party leaders to legitimize their use of power and violence to dehumanize people identified as class enemies. 

Lu provides close readings of the movement's primary texts—political slogans, official propaganda, wall posters, and the lyrics of mass songs and model operas. She also scrutinizes such ritualistic practices as the loyalty dance, denunciation rallies, political study sessions, and criticism and self-criticism meetings. Lu enriches her rhetorical analyses of these texts with her own story and that of her family, as well as with interviews conducted in China and the United States with individuals who experienced the Cultural Revolution during their teenage years.

In her new preface, Lu expresses deep concern about recent nationalism, xenophobia, divisiveness, and violence instigated by the rhetoric of hatred and fear in the United States and across the globe. She hopes that by illuminating the way language shapes perception, thought, and behavior, this book will serve as a reminder of past mistakes so that we may avoid repeating them in the future.

Rhetoric of the Chinese Cultural Revolution: The Impact on Chinese Thought, Culture, and Communication

The sit-ins of the American civil rights movement were extraordinary acts of dissent in an age marked by protest. By sitting in at "whites only" lunch counters, libraries, beaches, swimming pools, skating rinks, and churches, young African Americans and their allies put their lives on the line, fully aware that their actions would almost inevitably incite hateful, violent responses from entrenched and increasingly desperate white segregationists. 

And yet they did so in great numbers: most estimates suggest that in 1960 alone more than seventy thousand young people participated in sit-ins across the American South and more than three thousand were arrested. The simplicity and purity of the act of sitting in, coupled with the dignity and grace exhibited by participants, lent to the sit-in movement's sanctity and peaceful power. 

In Like Wildfire, editors Sean Patrick O'Rourke and Lesli K. Pace seek to clarify and analyze the power of civil rights sit-ins as rhetorical acts—persuasive campaigns designed to alter perceptions of apartheid social structures and to change the attitudes, laws, and policies that supported those structures. These cohesive essays from leading scholars offer a new appraisal of the origins, growth, and legacy of the sit-ins, which has gone largely ignored in scholarly literature. 

The authors examine different forms of sitting-in and the evolution of the rhetorical dynamics of sit-in protests, detailing the organizational strategies they employed and connecting them to later protests. By focusing on the persuasive power of demanding space, the contributors articulate the ways in which the protestors' battle for basic civil rights shaped social practices, laws, and the national dialogue. O'Rourke and Pace maintain that the legacies of the civil rights sit-ins have been many, complicated, and at times undervalued.

Like Wildfire: The Rhetoric of the Civil Rights Sit-Ins

Pamela VanHaitsma

Romantic letters are central to understanding same-sex romantic relationships from the past, with debates about so-called romantic friendship turning on conflicting interpretations of letters. Too often, however, these letters are treated simply as unstudied expressions of heartfelt feeling. In Queering Romantic Engagement in the Postal Age: A Rhetorical Education, Pamela VanHaitsma nuances such approaches to reading letters, showing how the genre should be understood instead as a learned form of epistolary rhetoric.

Through archival study of instruction in the romantic letter genre, VanHaitsma challenges the normative scholarly focus on rhetorical education as preparing citizen subjects for civic engagement. She theorizes a new concept of rhetorical education for romantic engagement—defined as instruction in language practices for composing romantic relations—to prompt histories that account for the significant yet unrealized role that rhetorical training plays in inventing both civic and romantic life. 

VanHaitsma's history of epistolary instruction in the nineteenth-century United States is grounded in examining popular manuals that taught the romantic letter genre; romantic correspondence of Addie Brown and Rebecca Primus, both freeborn African American women; and multigenre epistolary rhetoric by Yale student Albert Dodd. These case studies span rhetors who are diverse by gender, race, class, and educational background but who all developed creative ways of queering cultural norms and generic conventions in developing their same-sex romantic relationships. Ultimately, Queering Romantic Engagement in the Postal Age argues that such rhetorical training shaped citizens as romantic subjects in predictably heteronormative ways and simultaneously opened up possibilities for their queer rhetorical practices.

Queering Romantic Engagement in the Postal Age: A Rhetorical Education

Catherine Chaput

What explains the "triumph of capitalism"? Why do people so often respond positively to discussions favoring it while shutting down arguments against it? Overwhelmingly theories regarding capitalism's resilience have focused on individual choice bolstered by careful rhetorical argumentation. In this penetrating study, however, Catherine Chaput shows that something more than choice is at work in capitalism's ability to thrive in public practice and imagination—more even than material resources (power) and cultural imperialism (ideology). That "something," she contends, is market affect.
 
Affect, says Chaput, signifies a semi-autonomous entity circulating through individuals and groups. Physiological in nature but moving across cultural, material, and environmental boundaries, affect has three functions: it opens or closes individual receptivity; it pulls or pushes individual identification; and it raises or lowers individual energies. This novel approach begins by connecting affect to rhetorical theory and offers a method for tracking its three modalities in relation to economic markets. Each of the following chapters compares a major theorist of capitalism with one of his important critics, beginning with the juxtaposition of Adam Smith and Karl Marx, who set the agenda not only for arguments endorsing and critiquing capitalism but also for the affective energies associated with these positions. Subsequent chapters restage this initial debate through pairs of economic theorists—John Maynard Keynes and Thorstein Veblen, Friedrich Hayek and Theodor Adorno, and Milton Friedman and John Kenneth Galbraith—who represent key historical moments. In each case, Chaput demonstrates, capitalism's critics have fallen short in their rhetorical effectiveness.
 
Chaput concludes by exploring possibilities for escaping the straitjacket imposed by these debates. In particular she points to the biopolitical lectures of Michel Foucault as offering a framework for more persuasive anticapitalist critiques by reconstituting people's conscious understandings as well as their natural instincts.

Market Affect and the Rhetoric of Political Economic Debates

Christina Hanganu-Bresch

An examination of the evolving rhetoric of psychiatric disease

Diagnosing Madness is a study of the linguistic negotiations at the heart of mental illness identification and patient diagnosis. Through an examination of individual psychiatric case records from the late nineteenth and early twentieth centuries, Cristina Hanganu-Bresch and Carol Berkenkotter show how the work of psychiatry was navigated by patients, families, doctors, the general public, and the legal system. The results of examining those involved and their interactions show that the psychiatrist's task became one of constant persuasion, producing arguments surrounding diagnosis and asylum confinement that attempted to reconcile shifting definitions of disease and to respond to sociocultural pressures.

By studying patient cases, the emerging literature of confinement, and patient accounts viewed alongside institutional records, the authors trace the evolving rhetoric of psychiatric disease, its impact on the treatment of patients, its implications for our contemporary understanding of mental illness, and the identity of the psychiatric patient. Diagnosing Madness helps elucidate the larger rhetorical forces that contributed to the eventual decline of the asylum and highlights the struggle for the professionalization of psychiatry.

Diagnosing Madness: The Discursive Construction of the Psychiatric Patient, 1850-1920

M. Lane Bruner

Case studies exploring the roots of persuasion and rhetorical unconsciousness

Rhetorical Unconsciousness and Political Psychoanalysis investigates unintentional forms of persuasion, their political consequences, and our ethical relation to the same. M. Lane Bruner argues that the unintentional ways we are persuaded are far more important than intentional persuasion; in fact all intentional persuasion is built on the foundations of rhetorical unconsciousness, whether we are persuaded through ignorance (the unsayable), unconscious symbolic processes (the unspoken), or productive repression (the unspeakable).

Bruner brings together a wide range of theoretical approaches to unintentional persuasion, establishing the locations of such persuasion and providing examples taken from the Western European transition from feudalism to capitalism. To be more specific, phenomena related to artificial personhood and the commodity self have led to transformations in material culture from architecture to theater, showing how rhetorical unconsciousness works to create symptoms. Bruner then examines ethical considerations, the relationships among language in use, unconsciousness, and the seemingly irrational aspects of cultural and political history.

Rhetorical Unconsciousness and Political Psychoanalysis

Ann George

A guide to and analysis of a seminal books key concepts and methodology

Since its publication in 1935, Kenneth Burke's Permanence and Change, a text that can serve as an introduction to all his theories, has become a landmark of rhetorical theory. Using new archival sources and contextualizing Burke in the past and present, Ann George offers the first sustained exploration of this work and seeks to clarify the challenging book for both amateurs and scholars of rhetoric.

This companion to Permanence and Change explains Burke's theories through analysis of key concepts and methodology, demonstrating how, for Burke, all language and therefore all culture is persuasive by nature. Positioning Burke's book as a pioneering volume of New Rhetoric, George presents it as an argument against systemic violence, positivism, and moral relativism. Permanence and Change has become the focus of much current rhetorical study, but George introduces Burke's previously unavailable outlines and notes, as well as four drafts of the volume, to investigate his work more deeply than ever before. Through further illumination of the book's development, publication, and reception, George reveals Burke as a public intellectual and critical educator, rather than the eccentric, aloof genius earlier scholars imagined him to be.

George argues that Burke was not ahead of his time, but rather deeply engaged with societal issues of the era. She redefines Burke's mission as one of civic engagement, to convey the ethics and rhetorical practices necessary to build communities interested in democracy and human welfare—lessons that George argues are as needed today as they were in the 1930s.

Kenneth Burke's Permanence and Change: A Critical Companion

Michele Kennerly

Reveals the emergence and endurance of vocabularies, habits, and preferences that sustained ancient textual cultures

Though typically considered oral cultures, ancient Greece and Rome also boasted textual cultures, enabled by efforts to perfect, publish, and preserve both new and old writing. In Editorial Bodies, Michele Kennerly argues that such efforts were commonly articulated through the extended metaphor of the body. They were also supported by people upon whom writers relied for various kinds of assistance and necessitated by lively debates about what sort of words should be put out and remain in public.

Spanning ancient Athenian, Alexandrian, and Roman textual cultures, Kennerly shows that orators and poets attributed public value to their seemingly inward-turning compositional labors. After establishing certain key terms of writing and editing from classical Athens through late republican Rome, Kennerly focuses on works from specific orators and poets writing in Latin in the first century B.C.E. and the first century C.E.: Cicero, Horace, Ovid, Quintilian, Tacitus, and Pliny the Younger.

The result is a rich and original history of rhetoric that reveals the emergence and endurance of vocabularies, habits, and preferences that sustained ancient textual cultures. This major contribution to rhetorical studies unsettles longstanding assumptions about ancient rhetoric and poetics by means of generative readings of both well-known and understudied texts.

Editorial Bodies: Perfection and Rejection in Ancient Rhetoric and Poetics

Michael J. Hyde

In a world of ever-increasing medical technology, a study of the need for wisdom, truth, and public moral argument

In this provocative and interdisciplinary work, Michael J. Hyde develops a philosophy of communication ethics in which the practice of rhetoric plays a fundamental role in promoting and maintaining the health of our personal and communal existence. He examines how the force of interruption—the universal human capacity to challenge our complacent understanding of existence—is a catalyst for moral reflection and moral behavior.

Hyde begins by reviewing the role of interruption in the history of the West, from the Big Bang to biblical figures to classical Greek and contemporary philosophers and rhetoricians to three modern thinkers: Søren Kierkegaard, Martin Heidegger, and Emmanuel Levinas. These thinkers demonstrate in various ways that interruption is not simply a heuristic tool, but constitutive of being human. After developing a critical assessment of these thinkers, Hyde offers four case studies in public moral argument that illustrate the applicability of his findings regarding our interruptive nature. These studies feature a patient suffering from heart disease, a disability rights activist defending her personhood, a young woman dying from brain cancer who must justify her decision, against staunch opposition, to opt for medical aid in dying, and the benefits and burdens of what is termed our "posthuman future" with its accelerating achievements in medical science and technology. These improvements are changing the nature of the interruption that we are, yet the wisdom of such progress has yet to be determined. Much more public moral argument is required.

Hyde's philosophy of communication ethics not only calls for the cultivation of wisdom but also promotes the fight for truth, which is essential to the livelihood of democracy.

The Interruption That We Are: The Health of the Lived Body, Narrative, and Public Moral Argument

Maria E. Gigante

An examination of how images can serve as communication tools to popularize science in the public eye

As funding for basic scientific research becomes increasingly difficult to secure, public support becomes essential. Because of its promise for captivating nonexpert publics, the practice of merging art and imagery with science has been gaining traction in the scientific community. While images have been used with greater frequency in recent years, their value is often viewed as largely superficial. To the contrary, Maria E. Gigante posits in Introducing Science through Images, the value of imagery goes far beyond mere aesthetics—visual elements are powerful communication vehicles.

The images examined in this volume, drawn from a wide range of historical periods, serve an introductory function—that is, they appear in a position of primacy relative to text and, like the introduction to a speech, have the potential to make audiences attentive and receptive to the forthcoming content. Gigante calls them "portal" images and explicates their utility in science communication, both to popularize and mystify science in the public eye. 

Gigante analyzes how science has been represented by various types of portal images: frontispieces, portraits of scientists, popular science magazine covers, and award-winning scientific images from Internet visualization competitions. Using theories of rhetoric and visual communication, she addresses the weak connection between scientific communities and the public and explores how visual elements can best be employed to garner public support for research.

Introducing Science through Images: Cases of Visual Popularization

Nathan Crick

Examines Transcendentalism as a distinct rhetorical genre concerned primarily and self-consciously with questions of power

Nathan Crick has crafted a new critical rhetorical history of American Transcendentalists that interprets a selection of their major works between the years 1821 and 1852 as political and ethical responses to the growing crises of their times. In The Keys of Power, Crick argues that one of the most enduring legacies of the Transcendentalist movement is the multifaceted understanding of transcendental eloquence as a distinct rhetorical genre concerned primarily and self-consciously with questions of power.

Crick examines the Transcendentalist understanding of how power is constituted in both th self and in society, conceptualizing the relationships among technology, nature, language, and identity, critiquing the ethical responsibilities to oneself, the other, and the state, and defining and ultimately praising the unique role that art, action, persuasion, and ideas have in the transformation of the structure of political culture over historical time.

What is offered hereis not a comprehensive genealogy of ideas, a series of individual biographies, or an effort at conceptual generalization,but instead an exercise in narrative rhetorical theory and criticism that interprets some of the major specific writings and speeches by men and women associated with the Transcendentalist movement—Sampson Reed, Amos BronsonAlcott, Orestes Brownson, Ralph Waldo Emerson, Margaret Fuller, Henry David Thoreau, and Frederick Douglass—by placing them within a specific political and social history. Rather than attempting to provide comprehensive overviews of the life and work of each of these individuals, this volume presents close readings of individual texts that bring to life their rhetorical character in reaction to particular exigencies while addressing audiences of a unique moment. This rhetoric of Transcendentalism provides insights into the "keys of power"—that is, the means of persuasion for our modern era—that remain vital tools for individuals seeking to reconcile power and virtue in their struggle to make manifest a higher ideal in the world.

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