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SUMMARY
HOW I RAISED MYSELF FROM FAILURE TO SUCCESS IN SELLING
BASED ON THE BOOK BY FRANK BETTGER
SUMMARY WRITTEN BY: BRIEF BOOKS PUBLISHING
CONTENT
From Baseball Failure to Sales Opportunity - The Dawn of Enthusiasm
Laying the Foundation - Essential Principles for Effective Selling
Winning Hearts and Minds - Building Confidence and Trust
The Power of Organization - Structuring Your Sales Efforts
Mastering the Sales Conversation - The Art of Asking and Listening
Uncovering Hidden Needs and Addressing Concerns
Steps Towards a Successful Sale - Appointments and Presentations
Conquering Fear and Embracing Resilience in Sales
Building Lasting Relationships - Making People Want Your Business
General Analysis
ABOUT THE ORIGINAL BOOK
"How I Raised Myself from Failure to Success in Selling" by Frank Bettger recounts the author's transformative experiences in the world of sales. Starting from a point of complete failure, the book details Bettger's determined efforts to understand and master the art of selling. The narrative follows his struggles and breakthroughs as he discovers key principles for success. It delves into the practical techniques and mindset shifts that enabled him to climb from being a discouraged salesman to one of the most successful. The book explores themes of perseverance, the importance of learning from mistakes, and the development of effective sales strategies applicable across various industries.
© 2025 Brief Books Publishing (Audiolibro): 9798318234699
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