strategic marketing book ( English version )

Competitors can offer similar products at similar prices!!

In order to be Unique, companies have one of two options:

either developing super product; but this option is expensive (Tesla & iPhone),

or target customers out of competitors' scope; and this option has a simple cost.

Welcome to the world of strategic marketing,

which doesn't need money as much as it needs extraordinary analysis & creativity,

that can discover new rich segments, then reaching this segment in an effective marketing way,

achieving high sales, and high segment loyalty.

The motive behind writing this book is the Lacking of strategic marketing text books & real-life case studies. In the best marketing references, strategic marketing is mentioned:

Only in 30 pages out of 1000 pages (Principles of Marketing, Kotler),

Or only in one of 16 chapters (Marketing: An introduction, Kotler & Gray Armstrong)

출시일

오디오북 : 2022년 1월 31일