Ethics in Public Relations

"Ethics in Public Relations" offers a comprehensive exploration of the principles, practices, and ethics shaping modern public relations. We guide readers through essential theories and strategic applications of PR while emphasizing ethical responsibilities in today’s dynamic media landscape. Drawing from the insights of leading thinkers, the book provides a multidimensional understanding of PR ethics through chapters on strategic communication, digital and media relations, corporate social responsibility, and professional ethics.

Real-world case studies and practical examples ground these theories in actionable insights, making the content accessible and relevant for both students and industry professionals. We cover the evolution of PR, ethical codes, challenges in digital media, and the impact of global corporate responsibility. By delving into topics such as internal and external communications, media advertising, and the influence of emerging technologies, "Ethics in Public Relations" equips readers with the knowledge to navigate complex ethical dilemmas in PR. With supportive resources like exercises and glossaries, it serves as an invaluable reference for students, practitioners, and anyone interested in understanding the critical role of ethics in public relations.

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전자책 : 2025년 2월 20일