eBay vs Amazon

eBay vs Amazon explores the divergent paths of two e-commerce giants, revealing key insights into business models, strategic decisions, and the evolving consumer landscape. The book contrasts eBay's auction-based marketplace with Amazon's direct sales approach, highlighting how these distinct models have shaped their competitive advantages. It examines how each company adapted (or failed to adapt) to technological advancements and shifting consumer preferences, providing valuable lessons for anyone seeking to understand e-commerce dynamics or launch an online business.

The book traces the origins of both companies, analyzes their strengths and weaknesses, and assesses their current standing in the e-commerce ecosystem. It emphasizes the unique aspects of each company, such as eBay's community-centric approach and Amazon's operational excellence. By examining real-world case studies and incorporating diverse perspectives, the book offers a balanced and nuanced analysis of the eBay-Amazon rivalry, demonstrating how their strategies impact the broader themes of business management and consumer behavior.

© 2025 Publifye (전자책 ): 9788233988548

번역자 : AI

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전자책 : 2025년 2월 12일