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Brands Don't Win: How Transcenders Change the Game

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길이: 5시간 53분
언어: 영어
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카테고리: 경제/경영

How do leading companies win by changing the game? Established businesses like Amazon, Starbucks, and Tesla and emerging players like Peloton, Halo Top, and Seedlip have a secret system for winning. These and other “transcender” companies do not play the traditional brand game that every other company plays; they create their own game and force competitors to play by their rules.

Brands Don’t Win reveals the proven, practical three-step Transcender System that leading companies use to transcend their rivals and own their markets. Learn step by step how to use and apply the Transcender System, considered by top executives to be the world’s most powerful winning system for companies and their products.

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오디오북 : 2022년 1월 6일

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