Entra in un mondo di storie
Economia & Business
Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? And does higher pay incentivize people to work harder?
If you think the answers to these questions are a matter of common sense, think again. As sociologist and network science pioneer Duncan Watts explains in this provocative book, the explanations that we give for the outcomes that we observe in life-explanations that seem obvious once we know the answer-are less useful than they seem. Watts shows how commonsense reasoning and history conspire to mislead us into thinking that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry.
Only by understanding how and when common sense fails can we improve how we plan for the future, as well as understand the present-an argument that has important implications in politics, business, marketing, and even everyday life.
© 2011 Atlantic Books (Ebook): 9780857895066
Data di uscita
Ebook: 1 luglio 2011
Tag
Economia & Business
Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? And does higher pay incentivize people to work harder?
If you think the answers to these questions are a matter of common sense, think again. As sociologist and network science pioneer Duncan Watts explains in this provocative book, the explanations that we give for the outcomes that we observe in life-explanations that seem obvious once we know the answer-are less useful than they seem. Watts shows how commonsense reasoning and history conspire to mislead us into thinking that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry.
Only by understanding how and when common sense fails can we improve how we plan for the future, as well as understand the present-an argument that has important implications in politics, business, marketing, and even everyday life.
© 2011 Atlantic Books (Ebook): 9780857895066
Data di uscita
Ebook: 1 luglio 2011
Tag
Più di 400.000 titoli
Kids Mode (accesso sicuro per bambini)
Scarica e ascolta offline
Disdici quando vuoi
Per te che non sei un avido ascoltatore.
1 account
10 ore/mese
Disdici quando vuoi
La scelta migliore per 1 utente. Ascolta e leggi quanto vuoi.
1 account
Ascolto illimitato
Disdici quando vuoi
12 mesi al prezzo di 9. Ascolta e leggi quanto vuoi.
1 account
Ascolto illimitato
Disdici quando vuoi
Storie per tutta la famiglia. Entrate insieme in un mondo di storie.
2 account
Ascolto illimitato
Disdici quando vuoi
Italiano
Italia