Did you know that the average human attention span is just 8.25 seconds? (Shorter than a goldfish). That is a 25% drop between 2000 and 2015. We are a hyper-distracted lot. At the office, we check our email inbox 11 times an hour. We pick up our phone more than 1,500 times weekly, once every 5.5 mins. The average time we watch an internet video is 2.7 minutes. But OTT consumption is spiralling; we consume 38 hours of content every month (equal to a work week). The market is booming; the platforms are losing money - all 10,000. The reason for this is consumer nirvana. Too much choice, too much control and no lock-in, to name just a few. Did you get your daily recommendation of the "not to miss shows" on an OTT platform? Did you watch it or get overwhelmed by all the recommendations and spend that hour you had kept for watching just surfing on all the platforms? Well, the sticky bum syndrome of cinema does not hold you in place for OTT In this episode, we chat with Keertan Adyanthaya, ex-Disney, ex-Fox, ex-Star, ex-MTV, and X-Man (just kidding 😎) to get to the bottom of all this. Do listen to this episode. Record or write in with your feedback. Learn more about your ad choices. Visit megaphone.fm/adchoices