The Populist Playbook: Strategies and Tactics Used by Populist Leaders

Populism, as a political ideology and movement, is rooted in the idea of a fundamental divide between "the people" and "the elite." It asserts that the common people, often portrayed as hardworking and morally upright, are being oppressed or ignored by an elite class of politicians, businessmen, and intellectuals who are perceived as self-serving and out of touch with the needs of the general public. The term "populism" has evolved over time and can be used to describe a range of political movements and leaders who claim to represent the interests of the ordinary person against established powers. However, despite its widespread usage, the definition of populism remains fluid, often shaped by the context in which it is used.

Historically, populism has roots in 19th-century agrarian movements in the United States and Europe. In the United States, for instance, the Populist Party emerged in the late 1800s as a response to the economic struggles of farmers, advocating for policies such as free silver and the direct election of senators. Similarly, in Europe, populist movements often arose in opposition to industrialization and the concentration of wealth and power in the hands of the elites. These early forms of populism focused on economic issues and the struggle of the working class and rural populations against the powerful urban elites and industrialists.

In modern times, populism has become more varied and globalized, often adapting to the specific cultural, economic, and political climates of different countries. Contemporary populist movements often capitalize on discontent with globalization, rising inequality, and the perceived failures of traditional political elites to address the concerns of ordinary citizens. The populist playbook has expanded to include a wide array of strategies, from fiery rhetoric and social media manipulation to direct attacks on democratic institutions and the media.

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Release date

Audiobook: 11 February 2025