Marketing Analytics A Complete Guide - 2021 Edition

How do other organizations determine which organizational option is right?

How does your organization typically select a marketing channel or mix?

How successful are different channels in a campaign from the point of view of leads?

What can be done in order for browsers to index you for the first time?

What does it take specifically to get the typical organization onto the right path?

What is the likelihood that market prices will fall to a given lower level?

What kinds of incentives should you offer the trade to push your products?

Which content marketing metrics does your organization ROUTINELY track?

Which product categories does your organization sell through ecommerce?

Why is an email signature campaign better than regular email marketing?

This Marketing Analytics Guide is unlike books you're used to. If you're looking for a textbook, this might not be for you. This book and its included digital components is for you who understands the importance of asking great questions. This gives you the questions to uncover the Marketing Analytics challenges you're facing and generate better solutions to solve those problems.

Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.

Unless you're talking a one-time, single-use project, there should be a process. That process needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Marketing Analytics investments work better.

This Marketing Analytics All-Inclusive Self-Assessment enables You to be that person.

INCLUDES all the tools you need to an in-depth Marketing Analytics Self-Assessment. Featuring new and updated case-based questions, organized into seven core levels of Marketing Analytics maturity, this Self-Assessment will help you identify areas in which Marketing Analytics improvements can be made.

In using the questions you will be better able to:

Diagnose Marketing Analytics projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices.

Implement evidence-based best practice strategies aligned with overall goals.

Integrate recent advances in Marketing Analytics and process design strategies into practice according to best practice guidelines.

Using the Self-Assessment tool gives you the Marketing Analytics Scorecard, enabling you to develop a clear picture of which Marketing Analytics areas need attention.

Your purchase includes access to the Marketing Analytics self-assessment digital components which gives you your dynamically prioritized projects-ready tool that enables you to define, show and lead your organization exactly with what's important.

© 2021 5STARCooks (Ebook): 9781867498995

Release date

Ebook: 4 January 2021