Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom LineDavid Hessekiel
Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and LiveJohn Gerzema3
Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and SustainabilityPhilip Kotler
HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)Manish Goyal