Marketing Strategy A Complete Guide - 2021 Edition

Does one competitive media seem to be affecting you more negatively than all other media?

Does your marketing team target the right customers and communicate appropriate value?

Has the introduction of the new GDPR changed the cookies and third party services you use?

How can organizations better enable employees to manage through a merger or acquisition?

How do you find a pricing strategy for an SaaS organization toward the business market?

How often do you want prospects to log in and use your product during the trial period?

How will the ownership structure of your organization change with the equity investment?

Is it necessary to stick with the present organization name, logo and corporate identity?

What set of actions must prospects complete to realize the full value of your product?

Where along the path is thought leadership more effective than something product-specific?

This Marketing Strategy Guide is unlike books you're used to. If you're looking for a textbook, this might not be for you. This book and its included digital components is for you who understands the importance of asking great questions. This gives you the questions to uncover the Marketing Strategy challenges you're facing and generate better solutions to solve those problems.

Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.

Unless you're talking a one-time, single-use project, there should be a process. That process needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Marketing Strategy investments work better.

This Marketing Strategy All-Inclusive Self-Assessment enables You to be that person.

INCLUDES all the tools you need to an in-depth Marketing Strategy Self-Assessment. Featuring new and updated case-based questions, organized into seven core levels of Marketing Strategy maturity, this Self-Assessment will help you identify areas in which Marketing Strategy improvements can be made.

In using the questions you will be better able to:

Diagnose Marketing Strategy projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices.

Implement evidence-based best practice strategies aligned with overall goals.

Integrate recent advances in Marketing Strategy and process design strategies into practice according to best practice guidelines.

Using the Self-Assessment tool gives you the Marketing Strategy Scorecard, enabling you to develop a clear picture of which Marketing Strategy areas need attention.

Your purchase includes access to the Marketing Strategy self-assessment digital components which gives you your dynamically prioritized projects-ready tool that enables you to define, show and lead your organization exactly with what's important.

© 2020 5STARCooks (E-kirja): 9781867491316

Julkaisupäivä

E-kirja: 27. marraskuuta 2020