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Entra en un mundo infinito de historias

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Joanna Penn

Do you want to sell more books and reach more readers?

Do you want to discover how to build an author career for the long-term as well as spike your book sales right now?

If you don’t know much about marketing, don’t worry. We all start with nothing.

I’m Joanna Penn and back in 2008, I had no book sales, no audience, no website, no social media, no podcast, no email list. No nothing.

Now I’m a New York Times and USA Today bestselling author of thrillers and non-fiction. My books have sold over 500,000 copies in 86 countries, and I’m an award-winning creative entrepreneur and international speaker, making a multi-six-figure income with my writing.

Learning how to market my books and my personal brand changed my life. Yes, you need to write an awesome book, but you also need to know how to get it in front of the right readers.

How to Market a Book is for authors who want to sell more books, but it's also for those writers who want to think like an entrepreneur and build a long-term income. It's for traditionally published authors who want to take control of their future, and for self-published authors who want to jump-start a career.

There are short-term tactics for those who want to boost immediate sales, but the focus of the book is more about instilling values and marketing principles that will help your long-term career as a writer.

It's also about going beyond just the book, because these methods can take you from being an author into making money from other products, professional speaking, and creating opportunities that you can't even imagine yet.

In this completely updated Third Edition, you’ll discover:

PART 1 Marketing Principles

Book marketing myths, how discoverability works, and the polarities of marketing that will determine what you choose to implement

PART 2: Your Book Fundamentals

Prerequisites

Caroline Holroyd

Curl Up Press

Books for Writers

How To Market A Book: Third Edition

Do you want to sell more books and reach more readers?

Do you want to discover how to build an author career for the long-term as well as spike your book sales right now?

If you don’t know much about marketing, don’t worry. We all start with nothing.

I’m Joanna Penn and back in 2008, I had no book sales, no audience, no website, no social media, no podcast, no email list. No nothing.

Now I’m a New York Times and USA Today bestselling author of thrillers and non-fiction. My books have sold over 600,000 copies in 162 countries, and I’m an award-winning creative entrepreneur and international speaker, making a multi-six-figure income with my writing.

Learning how to market my books and my personal brand changed my life. Yes, you need to write an awesome book, but you also need to know how to get it in front of the right readers.

How to Market a Book is for authors who want to sell more books, but it's also for those writers who want to think like an entrepreneur and build a long-term income. It's for traditionally published authors who want to take control of their future, and for self-published authors who want to jump-start a career.

There are short-term tactics for those who want to boost immediate sales, but the focus of the book is more about instilling values and marketing principles that will help your long-term career as a writer.

It's also about going beyond just the book, because these methods can take you from being an author into making money from other products, professional speaking, and creating opportunities that you can't even imagine yet.

In this completely updated Third Edition, you’ll discover:

Part 1: Marketing Principles

Book marketing myths, how discoverability works, and the polarities of marketing that will determine what you choose to implement

Part 2: Your Book Fundamentals

Prerequisites for success, how to optimise your book for online sales, categories and keywords, exclusivity, pricing and use of free, box-sets and bundling, and writing series

Part 3: No Platform Needed. Short-term Marketing

How to get customer reviews and find book bloggers, paid advertising with email blasts, paid advertising with Facebook, Amazon Ads and ad stacking, algorithm hacking, big data, and production speed

Part 4: Your Author Platform. Long-term Marketing

Building an author brand, author website, list-building and email marketing, content marketing, blogging, audio and podcasting, video and book trailers, social networking, professional speaking, marketing audiobooks, PR and publicity, TV, radio and traditional media

Part 5: Launching Your Book

Why launching is different for indie authors, soft launch, launch spikes, post-launch, how to relaunch backlist books. Includes an example book marketing strategy and launch plan checklist.

How to Market a Book: Third Edition

Do you want to make a living with your writing? Do you want to turn your words into multiple streams of income? 
I’m Joanna Penn and I left my corporate job a decade ago to become a full-time author entrepreneur. In this completely updated Third Edition, I’ll explain how I make a living with my writing and share tips from other writers on how you can do it too with practical, actionable advice that you can implement for yourself.

If you love to create and you’re ready to learn fresh skills in a fast-changing environment, this book will give you lots of ideas on how to make money with your words. 

Each chapter provides ideas you can use to research each opportunity in more detail and questions to guide your thought process. Sometimes it’s just about knowing what’s out there in order to find what’s right for you. 
Part 1: How to Make Money with Books • 1.1 Your publishing options and how the industry has changed
 • 1.2 Your book is a valuable intellectual property asset
 • 1.3 Traditional publishing
 • 1.4 Self-publishing or becoming an indie author
 • 1.5 Write more books
 • 1.6 Write books that people want to buy
 • 1.7 Publish in multiple formats
 • 1.8 Publish globally
 • 1.9 Sell direct to your audience
 • 1.10 Market your books
Part 2: How to Make Money with your Writing in Other Ways • 2.1 Your author ecosystem
 • 2.2 Affiliate income
 • 2.3 Crowdfunding, patronage and subscription
 • 2.4 Professional speaking, teaching, performing, and live events
 • 2.5 Online courses
 • 2.6 Advertising and sponsorship
 • 2.7 Physical products and merchandise
 • 2.8 Freelance writing and ghostwriting
 • 2.9 Consulting or coaching
 • 2.10 Author services
 • 2.11 Other ways to make money with your writing

The transition to making a living with your writing

How to Make a Living with Your Writing Third Edition: Turn Your Words into Multiple Streams Of Income

Do you want to make a living with your writing?Do you want to turn your words into multiple streams of income? 

I’m Joanna Penn and I left my corporate job a decade ago to become a full-time author entrepreneur. In this completely updated Third Edition, I’ll explain how I make a living with my writing and share tips from other writers on how you can do it too with practical, actionable advice that you can implement for yourself.

If you love to create and you’re ready to learn fresh skills in a fast-changing environment, this book will give you lots of ideas on how to make money with your words. 

Each chapter provides ideas you can use to research each opportunity in more detail and questions to guide your thought process. Sometimes it’s just about knowing what’s out there in order to find what’s right for you.

The book includes: 

Introduction 

First principles 

Part 1: How to Make Money with Books

1.1 Your publishing options and how the industry has changed

1.2 Your book is a valuable intellectual property asset

1.3 Traditional publishing

1.4 Self-publishing or becoming an indie author

1.5 Write more books

1.6 Write books that people want to buy

1.7 Publish in multiple formats

1.8 Publish globally

1.9 Sell direct to your audience

1.10 Market your books

Part 2: How to Make Money with your Writing in Other Ways

2.1 Your author ecosystem

2.2 Affiliate income

2.3 Crowdfunding, patronage and subscription

2.4 Professional speaking, teaching, performing, and live events

2.5 Online courses, webinars, events, and membership sites

2.6 Advertising and sponsorship

2.7 Physical products and merchandise

2.8 Freelance writing and ghostwriting

2.9 Consulting or coaching

2.10 Author services

2.11 Other ways to make money with your writing

The transition to making a living with your writing

If you want to make a living with your writing, download a sample or buy now!

How to Make a Living with Your Writing: Turn Your Words into Multiple Streams Of Income

Being a writer is not just about typing.

It’s also about surviving the roller-coaster of the creative journey.

Self-doubt, fear of failure, the need for validation, perfectionism, writer’s block, comparisonitis, overwhelm, and much more. When you’re going through these things, it can feel like you’re alone. But actually, they are part of the creative process, and every author goes through them too.

This book collects the mindset issues that writers experience, that I have been through myself over the last ten years and that perhaps you will experience at different times on the creative journey.

Each small chapter tackles a possible issue and then offers an antidote, so that you can dip in and out over time. It includes excerpts from my own personal journals as well as quotes from well-known writers. I hope it helps you on the road to becoming a successful author.

The book includes:

Part 1: Mindset Aspects of Creativity and Writing

Self-doubt and imposter syndrome
Need for validation
Fear of failure
Fear of rejection and criticism
Your inner critic
Fear of judgment
Perfectionism
Writer’s block and procrastination
“I’m not creative. I don’t have any ideas”
“My writing isn’t original”
“Why write? There are too many books in the world already”
“I don’t have the time or self-discipline to write”
“I’m not finding writing much fun. It’s hard work.”
“I keep starting things and not finishing them”
Dealing with friends, family and writer’s groups
“How do I find my voice?”
Comparisonitis or “Everyone is better than me”

Part 2: Mindset Aspects after Publishing

Anti-climax and creative dissatisfaction
What is your definition of success?
What happens when you tell people that you’re an author?
“I’m overwhelmed”
Dealing with fans, authenticity and drawing the line
Haters gonna hate
Ambition, fame and fortune
Giving up

Part 3: Tips for Success on the Author Journey

Know thyself
Understand and hone your creative process
Develop professional habits
Manage professional relationships
Take control of your writing career
Find your community
Keep learning
Schedule rest and take time off
Think long term. Create a body of work

The Successful Author Mindset: A Handbook for Surviving the Writer’s Journey

Are you ready to take the next step in your author journey?

Art for the sake of art is important. Writing for the love of it, or to create something beautiful on the page, is absolutely worthwhile and critical to expand the sum of human expression.

But I’m not here to talk about creativity or the craft of writing in this book. My aim is to take the result of your creativity into the realm of actually paying the bills.

To take you from being an author to running a business as an author.

I was a business consultant for 13 years before I gave up my job in September 2011 to become a full-time author-entrepreneur. I worked for large corporates and small businesses, implementing financial systems across Europe and Asia Pacific.

I’ve also started a number of my own businesses ”" a scuba dive charter boat in New Zealand, a customized travel website, a property investment portfolio in Australia as well as my freelance consultancy. I’ve failed a lot and learned many lessons in my entrepreneurial life and I share them all in this book.

In the last six years of being an author, through tempestuous changes in the publishing world, I've learned the business side of being a writer and I now earn a good living as an author-entrepreneur. I’m an author because it's my passion and my joy but also because it's a viable business in this age of global and digital opportunity.

In the book, you will learn:

Part 1: From Author To Entrepreneur

The arc of the author’s journey, definition of an author-entrepreneur, deciding on your definition of success. Plus/ should you start a company?

Part 2: Products and Services

How you can turn one manuscript into multiple streams of income by exploiting all the different rights, various business models for authors and how to evaluate them, information on contracts, copyright and piracy. Plus/ putting together a production plan.

Part 3: Employees, Suppliers and Contractors

The team you need to run your business. Your role as author and what you’re committing to, as well as co-writing. Editors, agents and publishers, translators, book designers and formatters, audiobook narrators, book-keeping and accounting, virtual assistants. Plus/ how to manage your team.

Part 4: Customers

In-depth questions to help you understand who your customers are and what they want, as well as customer service options for authors.

Part 5: Sales and Distribution

How to sell through distributors and your options, plus all the information you need to sell direct. ISBNs and publishing imprints ”" do you need them? Plus/ your options for pricing.

Part 6: Marketing

Key overarching marketing concepts. Book-based marketing including cover, back copy and sales pages on the distributors. Author-based marketing around building your platform, and customer-based marketing around your niche audience and targeted media.

Part 7: Financials

Revenues of the author business and how to increase that revenue. Costs of the author business and funding your startup. Banking, PayPal, accounting, reporting, tax and estate planning.

Part 8: Strategy and Planning

Developing your strategy and business plan. Managing your time and developing professional habits. The long-term view and the process for becoming a full-time author. Plus/ looking after yourself.

Part 9: Next Steps

Questions from the book to help you work out everything to do with your business, plus encouragement for your next steps.

If you want to go from being an author to running a business as an author, download a sample or buy now.

Business For Authors: How to be an Author Entrepreneur

J. Thorn

Co-writing can be an amazing experience when two minds come together to create something new in the world.

Or it can be a painful process that ends in disaster!

In this short book, bestselling authors J. Thorn and Joanna Penn share tips on how to successfully co-write a book and avoid the pitfalls along the way. It includes excerpts from their private co-writing diary, honest notes written every day on a fiction project that will help you on your own journey.

Updated 2017 with a new chapter based on a four-author collaborative novel.

In this book, you will discover:

* What is co-writing?

* Benefits of co-writing

* The difficulties of co-writing

* Finding the right person to co-write with

* Before you start: written legal agreement

* Practicalities and process of co-writing and co-creation

* Excerpts from Risen Gods co-writing diary

* What happens if it goes wrong?

* Other types of collaboration and co-creation

* Tips for multi-author boxsets

* Tips for managing a multi-author collaboration

* Appendix 1: Example agreement

If you want to improve your writing skills and your productivity, co-writing might be the right thing for you. Download a sample and try the book.

Co-writing a Book: Collaboration and Co-creation for Authors

Euan Lawson

Do you suffer from physical pain relating to your writing life?

Are you struggling with back pain, weight gain related to sedentary working, anxiety, depression, sleep problems, neck pain, eye strain, stress, loneliness, digestive issues, or Repetitive Strain Injury?

These are the most common issues reported by writers and if you struggle with any of them, you are not alone. 

Writing is not a physically healthy job, but if you want a long-term writing career, then you need to look after your body.

I've been through my own pain journey over the last six years. I used to get crippling migraines that sent me to a dark room, and back pain so bad that I couldn't sleep, as well as stress levels so high that I wasn't able to breathe normally.

Now, my back pain, migraines and RSI have almost gone completely, and I manage my writing life in a far healthier way than ever before. I share my personal journey and insights with you in this book.

My co-author is Dr Euan Lawson, who shares his insights into how we can reduce pain, improve health and build a writing career for the long term.

The book covers:

Introduction and survey results from 1200 writers

7 Reasons why writing is great for your health

Part 1: The Unhealthy Writer 

Stress, anxiety, burnout

Back, neck and shoulder pain

Repetitive Strain Injury (RSI)

A personal journey to a pain-free back

Writing with chronic pain

Sedentary life and inactivity

Sleep problems/ insomnia

Eye strain, headaches, and migraine

A personal story of headaches and migraine

Loneliness and isolation

Weight gain or weight loss

Joanna's Letter to Sugar

Digestive issues and IBS

A personal journey through IBS with FODMAP

Mood and mental health

Riding the Waves: Writing with depression

Alcohol - the good, the bad, and the ugly

Coffee and caffeine

Supplements, substances, and nootropics

Part 2: The Healthy Writer 

Improve your workspace

Sort out your sleep

Sort out your diet

From fat to fit

Sort out your back

Lessons learned about writing from yoga

How to use dictation for a healthier writing life

The active writer mindset

Strategies for the sofa-bound

The active writer: Three golden rules 

The running writer: Three rookie mistakes

Lessons learned about writing from walking a double ultra-marathon

Find a community

Build wellbeing with mindfulness

Develop healthy habits for the long-term

Conclusion: It's your turn. Choose life!

It's time to be a healthy writer!

The Healthy Writer: Reduce your pain, improve your health, and build a writing career for the long term

Do you want to write a non-fiction book but don't know where to start? Or perhaps you worry that you're not ‘the expert' or have enough authority in your niche to write a book on it?

Are you ready to help other people and change your own life with your words?

The first non-fiction book I wrote changed my life. Sure, it helped other people, but mostly it altered the course of my life – so much so that 10 years later, I make a living with my writing.

I've written seven other non-fiction books and co-written two more and built a multi-six-figure income around my non-fiction eco-system. In this book, I'll share everything I've learned along the way and save you time, effort and frustration on your author journey. The book includes:

PART 1. Before You Write: Mindset

Why write a non-fiction book?

Can I write a book if I'm not the expert?

Originality. Or, there are so many other books on this topic

Who are you? Personal stories and the writer's voice

The day a non-fiction book changed my life

Fear and self-doubt

PART 2. Before You Write: Business

Types of non-fiction books

Business models for non-fiction books

Who is your book for? Identify your target market

Decide on the topic for your book

Decide on your book title

Your author name and pseudonyms

How long does your book have to be?

How long will it take to write the book?

Your perspective on time

Writing a book proposal

PART 3. Writing and Editing

Gather and organize existing material

Research, interviews, surveys, and social listening

Structure and organize the book

How to write the first draft

How to dictate your book

Turn your blog/podcasts/videos/talks into a book

Speed and quality

Focus and shiny object syndrome

Writer's block

Co-writing a non-fiction book

How to turn a boring book into an engaging read

Elements of fiction in non-fiction

Truth and perfectionism

Legal issues: Using real people, quotes, lyrics, images, and citing sources

Self-editing a book

How to find and work with professional editors

PART 4. Publishing and Product Creation

Your publishing options

The different formats for your book

Non-fiction book covers

Book formatting for non-fiction

Pricing your book

Your book sales description

Categories and keywords

Turn your non-fiction book into a multimedia course

Updating your books over time

PART 5. Marketing Non-Fiction

Two models of marketing and the importance of mindset

Book-centered marketing

Paid advertising for non-fiction books

Author-centered marketing. The power of a personal brand

Build your author website

Build an email list

Integrate email marketing with your book

Content marketing for non-fiction books

My non-fiction marketing journey

Conclusion and your next steps.

It's time to (finally) write your non-fiction book. Download a sample or buy now and start writing.

How To Write Non Fiction: Turn Your Knowledge Into Words

Do you want to write more but feel frustrated at your lack of time? Are you doing ‘busy’ work instead of moving toward your creative goals? Is your To-Do list overwhelming?
It’s time to stop, reassess and take control of your time. This book will help you discover the path to becoming a productive writer.

Learn how to:

 • Identify what’s really stopping you from reaching your goals
 • Say no and set boundaries for others — and for yourself
 • Find more time to write
 • Make the most of your writing time
 • Dictate your words for a more efficient and healthy writing life
 • Use outsourcing to buy yourself more creative time
 • Work with co-writers to produce more books
 • Use tools for specific aspects of productivity
 • Focus on physical and mental health to boost your productive time

I’ve been writing and publishing for over a decade and in this book, I’ll share my lessons learned in order to help you become more productive and, hopefully, save you time, money and heartache along the way.

If you want to become a more productive writer, download a sample or buy now.

Productivity for Authors: Find Time to Write, Organize your Author Life, and Decide what Really Matters

You are an author. You turn ideas into reality in the shape of a book. 

You turn the thoughts in your head into valuable intellectual property assets. You understand how powerful the written word can be. Now it's time to use your words to create a business plan to take your writing career to the next level — whatever that means for your situation.

I'm Joanna Penn and I've been a full-time author-entrepreneur for almost a decade. In this book, I’ll guide you through the process of creating a business plan that will help you achieve your creative and financial goals. It’s relevant for fiction and non-fiction authors, as well as those who want to include other products, services, and income streams. It’s also applicable whether you’re just starting out or if you already have a mature author business. A plan helps at any stage of the journey.

 • Part 1 covers your 
business summary and author brand • , taking you through the process of deciding the overall direction for what you want to achieve and who you want to serve.
 • Part 2 goes into the production process around your 
writing, publishing and licensing, products and services • .
 • Part 3 covers your 
marketing strategy • and author eco-system.
 • Part 4 goes into the 
financial side • of your business, from mindset to revenue and costs, as well as paying yourself now and into the future.

The final chapter will give you a framework for simplifying your plan and turning it into achievable steps across a chosen timeline.

It's time to take your author career to the next level. Let's get started on your business plan.

Your Author Business Plan: Take Your Author Career To The Next Level

Mark Leslie Lefebvre

Do you want to be a more relaxed author?

There are plenty of books and tips on writing faster, learning more marketing tactics and strategies, trying to maximize your ranking, hitting the top of the charts, juicing the algorithms, and hacking different ad platforms. While these are all important things — which the authors themselves regularly write and talk about — it's also important to recognize that your author journey is a marathon, and not a sprint.

Joanna Penn and Mark Leslie Lefebvre have been in the business long enough to see authors burning out and leaving the writing life because they turned what they love into a hamster wheel of ever more production and marketing tasks they hate. It doesn't have to be this way.

This book is a collection of tips on how to be a more relaxed author — and return to the love that brought you to writing in the first place. 

Includes: Relaxed Writing, Relaxed Publishing, Relaxed Marketing, and Relaxed Business.

The Relaxed Author: Take The Pressure Off Your Art And Enjoy The Creative Journey

Writing a novel will change your life.
It might not be in the way that you expect, but when you hold your book in your hand and say, “I made this,” something will shift. 

The process of getting to that point will light a spark in your creative soul and help you discover unexpected aspects of yourself. It will be one of the things you are most proud of in your life.

I’m Joanna (J.F.) Penn, award-nominated, New York Times and USA Today bestselling author of 18 novels and novellas with nearly a million books sold in over one hundred countries.

This book will help you write your first novel, or improve your creative process so you can write more books and reach more readers. It covers mindset, ideas and research, plotting/outlining and discovery writing, aspects of craft from character to setting to voice and much more, how to write a first draft, and work through an editing process to a finished book. 

If you want to (finally) write your novel, then buy How to Write a Novel today.

Books for Writers - La serie de libros

Books for Writers - La serie de libros

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