Entra en un mundo infinito de historias
1 of 33
Economía y negocios
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.
© 2010 Harvard Business Review Press (ebook ): 9781633691421
Fecha de lanzamiento
ebook : 1 de marzo de 2010
1 of 33
Economía y negocios
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.
© 2010 Harvard Business Review Press (ebook ): 9781633691421
Fecha de lanzamiento
ebook : 1 de marzo de 2010
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