Until a few years ago, brands resisted reaching out to social media influencers for their marketing and outreach efforts. Today, over 60% of luxury brands are actively using influencer marketing to promote their brand. To understand this shift, we have with us Mitali Sagar of the renowned House of Misu. House of Misu has paved the way for luxury influencer marketing in India, having worked with brands such as Gucci, Christian Louboutin, Louis Vuitton, among others.