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الإدارة والأعمال
Will Africa be the world’s next hub of manufacturing? China is answering in the affirmative and investing accordingly. This book dispels the notion that this crucial story is merely about China’s exploitation of Africa’s resources, illuminating deep questions about our own, Western approach to development, and the implications for the future of manufacturing.
• Important research on a crucial global business trend: the shifting of manufacturing to Africa and its implications. • Fascinating story and perspective from an author with direct experience of how this trend is happening. • Rich, vivid, detailed examples illustrating the changing landscape, companies’ success and failure in Africa. • Insights and lessons highlighting the contrast between China’s approach to business and economic development in Africa versus the West’s aid-oriented approach. • Engaging and absorbing writing, with the author’s integral personal story interwoven with the research and ideas.
Audience:
• C-level executives of companies operating internationally who have manufacturing (especially offshore manufacturing) as part of their operations. • Senior executives and managers involved in global supply chain strategy and operations. • Investors. • Business readers interested in China, emerging markets, the global economy, and economic development. • Intelligent general readers interested in economic development, foreign aid policy and practice.
© 2017 Harvard Business Review Press (كتاب ): 9781633692824
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