Summary of Tony J. Hughes's Combo Prospecting

Please note: This is a companion version & not the original book. Book Preview:

#1 The passage of time provides us with the lens through which to measure real success. Being able to look at yourself in the mirror and respect who you see is everything.

#2 The modern buyer is digitally driven, socially connected, mobile, and empowered. You must have a superior personal brand and social media savvy to break through or meet expectations. Clients treat you as a commodity and resist your efforts to engage.

#3 The first commitment to action is to land the first meeting with a dream prospect. You can’t make any progress if you can’t break through and engage a prospect.

#4 Selecting the right accounts is just as important as choosing the right messages for them. You will be able to open opportunities with 20 of them in the first two quarters if you follow this method.

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