Entre em um mundo infinito de histórias
Economia & Negócios
In forty-two succinct, surprising essays, legendary scholar Henry Mintzberg brings management down from the clouds and onto solid ground.
"Enough of heroic leadership, it's time for engaging management!" is the rallying cry from management and leadership giant Henry Mintzberg. He establishes this theme in the first story in the book, about the CEO of a failing airline who always flew comfortably in first class, blithely unaware of the terrible things happening with his customers in coach (in this case, being served famously inedible scrambled eggs). Managing can't be about sitting where you have become accustomed, insulating yourself--it has to be about eating the scrambled eggs. So Mintzberg urges leaders to call their own call centers, work with their workers, expect extraordinary ideas from ordinary people. Be a keynote listener, not a keynote speaker. Don't say "top management" if you won't say "bottom management." In this best-of collection from his popular, entertaining and irreverent blog, Mintzberg writes that he captures "a lifetime of learning about managing and organizing and strategizing, while getting out many of the ideas that I buried in obscure publications... If some strike you as outrageous, please understand that my most outrageous ideas tend to be my truest." This is Mintzberg at his most playful, but always with serious intent.
© 2019 Ascent Audio (Audiolivros): 9781663743305
Data de lançamento
Audiolivros: 5 de fevereiro de 2019
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