Descubre un mundo infinito de historias
Negocios y economía
The relationship between the serious news media and the truth is under scrutiny as never before. In recent years the BBC and the New York Times have been knocked sideways by scandals alleging exaggeration and distortion. At the same time, the influence of the PR industry continues to expand, so that no organisation that is serious about communicating its message can be without a PR strategy.
In a series of wide-ranging essays about public relations and journalism, Where the Truth Lies tackles head-on issues as diverse as the public role of PR, the reportage of crises and the role of 'new' media. It also includes Julia Hobsbawm's four point plan to remake the relationship between PR and journalism. Contributors include John Lloyd, Simon Jenkins, Peter Oborne, Mark Borkowski and Janine di Giovanni.
© 2015 Atlantic Books (eBook): 9781782397335
Fecha de lanzamiento
eBook: 2 de abril de 2015
Tags
Acceso ilimitado
Modo sin conexión
Modo Infantil
Cancela en cualquier momento
Para los que quieren escuchar y leer sin límites.
1 cuenta
Acceso ilimitado
Escucha y lee los títulos que quieras
Modo sin conexión + Modo Infantil
Cancela en cualquier momento
Español
América Latina