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The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding
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Green business and marketing pioneer Jacquelyn Ottman helps organizations achieve competitive advantage by going "beyond green"--promoting their products and services to mainstream audiences by underscoring such primary benefits as health, superior performance, good taste, cost effectiveness or convenience.
© 2011 Ascent Audio (دفتر الصوت ): 9781663743480
تاريخ الإصدار
دفتر الصوت : 7 فبراير 2011
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